CRM Capabilities Lead (Russian-speaking)

We are looking for a CRM Capabilities Lead to build, optimize, and scale the CRM infrastructure that powers personalized, data-driven customer engagement across EMCDs products including mining, trading, and investment solutions.

This role is ideal for a technically driven CRM professional who understands how to connect platforms, data, and automation to deliver impactful customer communication. You will play a key role in shaping EMCDs CRM ecosystem ensuring seamless integrations, clean data, and efficient tools that empower marketing, product, and analytics teams to deliver exceptional user experiences.

Responsibilities:

• Own and develop CRM infrastructure and capabilities, ensuring scalability, reliability, and seamless integration across systems and channels
• Collaborate with data engineering and analytics teams to define, implement, and maintain event tracking, data pipelines, and customer data platform for CRM needs
• Translate business requirements into technical specifications and oversee implementation and testing of new CRM functionalities, integrations, and data flows
• Evaluate, integrate, and optimize CRM tools and communication channels (email, push, in-app, SMS, etc.) to improve performance and automation efficiency
• Ensure data quality and system accuracy, establishing governance, QA processes, and consistent data definitions across teams
• Support CRM and marketing teams with technical enablement, troubleshooting, and advanced platform configurations
• Monitor system performance and adoption, identifying opportunities for continuous improvement and capability expansion
• Partner with analytics teams to enable visibility into CRM KPIs and engagement metrics through dashboards and BI tools (Amplitude, Metabase, Power BI etc.)
• Manage relationships with CRM vendors and internal stakeholders, coordinating platform updates, pilots, and new feature rollouts

Requirements:

• 3+ years of experience in CRM technology and capability management (preferably within FinTech, Crypto, SaaS, Telco, or Gaming industries)
• Strong understanding of CRM platforms, communication channels, and data platform infrastructure and architecture
• Practical experience preparing business and technical requirements for CRM and data platforms, as well as performing testing and system integrations
• Hands-on expertise with CRM and analytics tools such as Customer.io Platform: Automation, Data, Content Creation, Braze, SAS MA, Pushwoosh, Amplitude, Metabase, and SQL (query level)
• Proven track record in developing, integrating, and optimizing CRM tools and communication channels
• Fluency in Russian and strong proficiency in English (written and verbal) are required

Final Value Outcome

Develop new communication channels and CRM tools and optimize current channels and CRM tools to improve channels conversion rate and time to market of CRM campaigns.