SEO Team Lead

EMCD is a leading technology company in the crypto industry, best known as the largest mining pool in Eastern Europe.

We are expanding globally and building a comprehensive ecosystem of crypto services, including payment infrastructure, custody, mining solutions and enterprise-grade tools for businesses and institutions.

EMCD comprises a complete ecosystem of crypto services built around a top 10 global mining pool (#1 in Eastern Europe).

About the role

We are looking for a SEO Team Lead to develop, execute, and manage a company's overall SEO strategy to improve organic search visibility and drive traffic. This role involves leading a team of SEO professionals, which includes conducting keyword research, overseeing on-page and off-page optimization, monitoring technical SEO issues, and analyzing performance data.

Responsibilities

• Develop and implement a comprehensive SEO strategy to drive organic traffic growth across all EMCD products (mining, wallet, exchange, investing, academy).
• Manage a team of SEO specialists, copywriters, and external contractors.
• Conduct technical, content, and backlink audits of company websites.
• Create and oversee content plans based on keyword research and search trends.
• Develop and execute strategies to increase brand visibility in Google, Bing, and regional search engines, including adaptation for AI-driven search filters.
• Perform competitor analysis and generate hypotheses to improve rankings and CTR.
• Prepare and maintain regular SEO performance reports covering traffic, rankings, indexation, and organic conversions.
• Collaborate with development, product marketing, and content teams to implement SEO-driven solutions.

Requirements

• 4+ years of SEO experience, including at least 1 year in a team lead or head of SEO role.
• Proven experience in developing SEO strategies for competitive niches (Web3, Fintech, Crypto only).
• Deep understanding of technical SEO: Core Web Vitals, crawlability, indexability, and site architecture.
• Hands-on experience with tools: Ahrefs, Semrush, Screaming Frog, Serpstat, Google Search Console, GA4, Looker Studio.
• Strong data analysis and reporting skills (Excel/Google Sheets, SQL is a plus).
• Solid understanding of GEO-optimization, content marketing, link building, and on-page optimization.
• Experience managing contractors (copywriting, link building, development teams).
• English Upper-Intermediate or higher (for analyzing English-speaking markets and supporting expansion efforts).

What we offer

• Fully remote work from anywhere in the world with a flexible work schedule
• 100% paid sick leave and vacation
• Corporate pricing for company products and the opportunity to set up your own mining farm using EMCD's infrastructure
• Work in a leading mining pool with in-depth industry training