Marketing Product & Segment

Industry: Telecommunications

Position: Marketing Product & Segment

Type: Full-time position

Location: Windhoek, Namibia

This well established telecommunications company whose customer service is unequalled in Africa has a vacancy in their passionate and professional operational team in Windhoek. Digital infrastructure investment within seven African countries. (Angola, Botswana, DRC, Mozambique, Namibia, South Africa, and Zambia). The business' extended network provides a satellite connectivity-focused service in more than 35 African countries to a magnitude of customer satellite connections across Africa. This group's footprint extends beyond Africa to international PoPs."

Roles and Responsibilities

• Develop and execute go-to-market strategies
• Oversee product launch management, 
• Collaborate with the Product Development team 
• Develop segment-specific marketing strategies (High Value, Middle Value, Mass Market) and business segments (Enterprise, Corporate, SMME).
• Focus on segments for mobile (LTE, 5G) and fiber (FTTH, FTTX). Utilize TV, radio, print, out-of-home materials, digital, and social media channels.
• Conduct market research and consumer analysis 
• Plan and execute multi-channel campaigns
• Develop and manage compelling/relevant content tailored to each segment
• For business segment marketing, focus on enterprise, corporate, and SMME technology solutions
• Design and execute B2B marketing campaign briefs for agencies 
• Provide sales support and enablement, equipping the sales team with marketing collateral, lead generation support, and training
• Develop and maintain strategic partnerships with industry organizations
• Work with and manage relationships with agencies to plan and execute product and segment-specific campaigns
• Develop detailed campaign briefs for agencies, outlining objectives, target audiences, key messages, and deliverables, and oversee the execution of campaigns.
• Manage campaign budgets and timelines to ensure ROI
• Allocate and manage marketing budgets effectively, optimizing spend across various channels to achieve the best ROI.
• Analyze campaign performance and make data-driven decisions
• Track and analyze the performance of marketing initiatives
• Collaborate with internal sales teams to track conversions and measure the impact of product-specific campaigns on revenue.
• Stay up-to-date with market trends, competitor activities, and product innovations 
• Develop and maintain a deep understanding of each product's features, benefits, and target segments to inform campaign strategies.

Skills, Competencies & Attributes

• Strong understanding of product marketing and experience in developing campaigns that highlight product features, benefits, and unique selling propositions.
• Expertise in customer segmentation and experience in tailoring campaigns to specific segments, including consumer (High Value, Middle Value, Mass Market) and business (Enterprise, Corporate, SMME) segments.
• Proficiency in developing and executing multi-channel marketing campaigns, including digital, social media, and traditional media.
• Excellent analytical skills, with the ability to measure campaign performance and make data-driven decisions.
• Strong collaboration and communication skills, with the ability to work effectively with the Product Development team, internal teams (e.g., Sales), and external agencies.
• Creativity and innovation in developing engaging and effective product-specific and segment-specific marketing campaigns.
• Deep understanding of the telecommunications industry, its competitive landscape, and technical solutions for business segments, including mobile (LTE, 5G), fiber (FTTH, FTTX), cloud services, and FTTB.
• Excellent relationship management skills, with the ability to effectively manage and coordinate with external agencies.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
• Minimum of 5 years of experience in marketing, with a strong focus on product marketing and segment-specific marketing strategies.
• Proven track record of developing and executing successful product marketing campaigns across various channels, including digital, social media, and traditional media.
• Strong understanding of the telecommunications industry, its competitive landscape, and technical solutions for business segments, including mobile (LTE, 5G), fiber (FTTH, FTTX), cloud services, and FTTB.
• Experience in collaborating with product development teams to align marketing efforts with product launches and existing products and services.
• Proficiency in marketing automation tools, CRM systems, and data analysis software.
• Excellent analytical skills, with the ability to measure campaign performance and make data-driven decisions.
• Exceptional communication and collaboration skills, with the ability to work effectively with internal teams and external agencies.
• Strong project management skills and experience, with the ability to manage multiple campaigns simultaneously.

ELITE ENCOURAGES YOU TO APPLY BY SUBMITTING YOUR DETAILED CV ON THIS CAREER PAGE. (SUPPORTING DOCUMENTS ARE NOT TO BE SUBMITTED AT THIS STAGE.)

Closing Date: 14th August 2024

Only shortlisted candidates will be contacted.