Senior Specialist, Loyalty Program

Job Summary and Mission

This job contributes to success by assisting the Marketing & Category Manager in the development & management of Starbucks loyalty programs & digital promotional campaigns in Cambodia to drive growth and enhance brand value. The candidate will work closely with both internal & external key stakeholders to ensure all loyalty & digital related campaign are being delivered effectively with efficiency.

Job Description

Responsibilities and essential job functions include but are not limited to the following:

• Manages the loyalty programs & digital promotional campaigns and accountable for achieving the overall key business objectives.
• Coordinates the development of loyalty program & digital platform with regional team & international vendors including campaign briefing, planning & launching.
• Plans & develops the loyalty program calendar of activities and events to meet pre-defined objectives.
• Performs day-to-day execution of digital platform, system and email marketing activities to drive business growth; including data pulls, campaign setup test, execution, reporting and optimization.
• Assists the Marketing & Category Manager on managing the members web portal, digital platform and content flow to continuously identifies and improves overall user experience.
• Supports the internal team (customers services & operations team) on the day-to-day enquiries related to loyalty program including program details & digital platform functions.
• Oversees & internally conducts training for the team especially operation team on digital platform, systems and processes to ensure a smooth rollout.
• Takes responsible for trackers and campaign performance reports locally & regionally in a weekly & monthly basis including pre, during, post campaign.
• Regularly reviews & updates on competitors’ loyalty program & digital promotional campaign and proposes proactive initiatives to management team.
• Other tasks assigned by superior.

Qualifications & Requirement

• Diploma/Degree in Business or equivalent preferably marketing or business related.
• 3 years’ experience in product marketing or brand management in retail or packaged goods environment, preferably F&B industry.
• Good analytical skills with eye for details.
• Ability to communicate clearly and concisely both orally & writing.
• Ability to work independently and collaboratively.
• Ability to work in a fast paced and changing environment.
• Time management and strong project management skills.
• Ability to act resourcefully and creatively.