Unit Head, Premier Banking

PRIMARY OBJECTIVE

• To grow and achieve High Net-worth Individual (HNI) customers’ Wealth AUM and new
• Premier customer targets under the RHB Premier Centre
• Provide and effective manage of the RHB Premier Centre as a one-stop Premie financial solutions to HNI customers
• Strategic planning and execute all Premier business initiatives, organize/plan Premier sales activities to generate sales volume and ensuring the Bank’s Premier platform has a strong presence in the local market
• Deliver excellence and quality of customer experience to maintain good rapport and loyalty of HNI customers

• New Premier Customers Acquisition
• Consumer Deposit – EOP growth
• Safe Deposit Box (SDB) Target
• Fee income – Banca & investment products (To be implemented)
• Premier Campaign Target
• Strategic partnership and number of client events
• Customer complaint TAT
• Audit, risk & compliance

• Strategy & Planning
• Develop, implement and manage the Premier banking’s sales and operations plans to achieve business target
• Collaborate with branch managers, branch sales personnel and Head of Business Banking to drive and grow NTP customer acquisition, retention and satisfaction

• Achieve sales & revenue targets by managing the business implementation of Premier Banking
• Execute sales plans and allocation of sales targets with the team of Relationship Managers and monitor achievement of committed target
• Lead, motivate, coach and develop the Relationship Managers on effective presentation, selling, financial planning, investment counselling and relationship building skills
• Also in-charge of SDB’s sales target to ensure awareness and take up among Premier Customers and high value depositors.
• Actively provide on-the-job training and people development of all staff