Marketing Manager

Marketing Manage

• Responsible for owning, designing strategy and driving overall digital targets for new and referral from existing customers and cross sell to existing customers for various Mango Finance PLC loan products.
• Responsible for increase in overall revenue per customer (Customer Life Time Value - CLTV) through cross-sell and up-sell initiatives which increase the products / customer and customer profitability
• Manage the Leads from Mango Website, whats app , Face Book, SMS, referral by existing customers in app and other digital campaigns app as a business owner
• Track and report on Performance of leads to conversion, level of volumes of leads from different channels, effectiveness of channels to increase ROI, including highlighting potential trade-offs between channels.
• Validate digital campaign impact. Identify trends and insights, and optimize spend and performance based on the insights
• Build weekly, monthly and quarterly go-to-market plans, including the channel mix and campaigns
• Manage all marketing communication through agencies and internal studio.
• Oversee Campaigns and process related to onboarding Customers on Digital Channels & Products and its usage, maximize Customers using digital Channels for taking loans.
• To oversee & give direction to Designers/content writer for Ideation & Creation of new content for social media platforms etc for Mango Finance PLc Loan products.
• To oversee & guide graphic designer to create marketing collaterals as per the branding guidelines.
• Coordinates within the Business team / other department in finalizing campaigns and its matrix
• Drive Customer education campaign on Digital channels/ products

Knowledge:

• Knowledge and experience of Ad platforms (Search, Display, Listings, Mobile, Video, Social Media)
• Knowledge of Google Analytics is a must. Certification is a bonus.
• Excellent communication skills, both oral and written
• Excellent interpersonal and presentation skills
• In- depth knowledge of various social media platforms, best practices, and websites analytic.
• Up-to-date on the latest trends and technologies in digital marketing, Photoshop and basic knowledge of video editor.
• All relevant adobe software