Enrollment and Digital Supervisor

Roles and Responsibilities:

Core

• Reports to the Enrollment & Marketing Manager
• Manages digital channels/campaigns, creating inspirational, informative, and engaging content (graphics, photos & videos)
• Develops creative ideas, suggests innovative ways of delivering digital content, generates traffic and keeps up-to-date with the latest digital marketing trends.
• Monitors, analyses, and reports on the performance of digital channels/activities.

Other

• Assists in the development of printed marketing collaterals and literature.
• Prepares for and attends relevant marketing events, functions, exhibitions, and advertising high school visits.
• Enthusiastically engages in student enrollment activities generating leads and lead-to-student conversion.
• Assists the Manager with organizing market research, analyzing data and writing reports.
• Participates in regular departmental and cross departmental progress meetings.
• Works with contractors, suppliers, and other relevant stakeholder

Qualifications

• Degree / diploma is a plus, ideally education specialized within the digital environment or communications, appreciated significant experience of working in a digital marketing role.
• Experience of photography and creating/editing images, using packages such as Adobe Photoshop.
• Experience of video production, including filming, editing (preferably using Premiere Pro or similar) and delivering via channels such as YouTube.
• Experience in developing and managing social media campaigns across channels such as Facebook, LinkedIn, Instagram and TikTok.
• Strong creative skills and a keen eye for detail.
• Understanding of digital analytics and metrics, their importance, and the tools to monitor, manage and evaluate them.
• Strong organizational and time management skills with the ability to prioritize and structure work schedules.
• Delivering energy, enthusiasm, and strong written and oral communication skills (sales & public speaking).
• Able to establish and maintain effective working relationships with other departments, team members and suppliers.