Products and Marketing Manager

Opportunity to be more than an employee

Starbucks to enter Cambodia, its 16th market in the China/Asia Pacific region and currently brewing in many locations in Phnom Penh, Siem Reap, Suhanoukville, Kandal and Battambang province. Starbucks values our employees as Partners and we as a team contribute to the great success and continual growth of our business. Our mission is to inspire and nurture the human spirit one cup, and one neighborhood at a time.

In Starbucks, we embrace diversity to create a place where each of our partners can be ourselves. We always treat each other with respect and dignity. If youre looking for another working experience with challenging role, you may find yourself a career in Starbucks. Its not just a job; its our passion which inspire your life.

Products & Marketing Manager

Budget range: open and discussion

Date of join: asap

This job contributes to Starbucks success by leading the development and implementation of integrated initiatives for new products and product-related opportunities within and across multiple categories. Develops strategic assessments of categories and provides consultation to regional offices to support achievement of Starbucks financial and business objectives; and managing the development and implementation of integrated marketing plans and initiatives for the company. Models and acts in accordance with Starbucks guiding principles.

Geographic Scope:

Fundamental scope is Cambodia and Laos. The scope also extends to cover professional advice and guidance to Operations setup in geographical areas of expansion.

Responsibilities:

Responsibilities and essential job functions include but are not limited to the following:

• Lead and drive annual strategic marketing plans and promotional campaigns to elevate brand visibility and maximize sales opportunities
• Ideate and implement all marketing activities, including but not limited to marketing material development, advertising, media, promotion, event management etc.
• To lead, manage and drive the local Starbucks Card, focusing on Digital and manage the Starbucks Card program as a key business driver and accountable for achieving the overall key business objectives
• Coordinate with external suppliers, regional team and internal cross-functional team in the development and execution of brand strategic plans
• Manage owned social media platforms, including but not limited to content development, schedule planning and customer comment management
• Develop CSR campaigns through NGO partnerships, plan and manage CSR activities
• Coach Operations Team on best practices and provide guidelines on marketing initiatives
• Manage and control local food development from start to end, including raw material sourcing, supplier liaison, pricing and marketing strategy formulation, merchandising, operational training etc.
• Coordinate with external suppliers, regional team and internal cross-functional team to ensure smooth implementation of business strategies
• Develop forecast plans and manage category inventory to maximize sales
• Lead and manage digital loyalty program and Develop marketing materials to drive business results
• Track business performance and evaluate effectiveness of promotional activities
• Monitor supplier performance and maintain supplier relationships
• Coach Operations Team on best practices and provide guidelines on category initiatives
• Conduct competitive market analysis to identify sales opportunities
• Manage ad-hoc marketing & category projects.

Qualifications & Requirement

• Experience in extracting high level analytics for use in marketing and promotions activities and customer loyalty program.
• 5+ years or more experience in F&B or retail operations, experience in procurement field is a plus
• More experience in product marketing or brand management in retail or packaged goods environment
• Proven project leadership experience in a cross-functional environment
• Experience in loyalty program management preferred
• Fluent in written and spoken English, Khmer proficiency is a plus
• Excellent strategic thinking, problem solving, analytical, negotiation skills, and strong in leadership
• Profound understanding on local F&B market

We offer you a career with Starbucks, a great working environment, a rewarding package, systematic training programs and employee benefits.