Products & Marketing Manager

Job Summary and Mission: 
This job contributes to company success in Cambodia through development and management of marketing & products in various categories, including but not limited to beverage, food, merchandise and coffee products with key focus on food category development, development & management of company's loyalty programs & digital promotional campaigns in Cambodia to drive growth and enhance company brand value as well as experienced marketer with multi-channel brand marketing experience to lead the Marketing function.

Candidate will work closely with key stakeholders to ensure all branding, develop product offerings and marketing initiatives that aligns with Starbucks brand guidelines and strategies. He or she will manage business against sales plans and budgets to achieve Company's financial and business objectives.

Job Description

Responsibilities and essential job functions include but are not limited to the following:

• Lead and drive annual strategic marketing plans and promotional campaigns to elevate brand visibility and maximize sales opportunities. 
• Ideate and implement all marketing activities, including but not limited to marketing material development, advertising, media, promotion, event management etc.
• Coordinate with external suppliers, regional team and internal cross-functional team in the development and execution of brand strategic plans. 
• Manage owned social media platforms, including but not limited to content development, schedule planning and customer comment management. 
• Develop CSR campaigns through NGO partnerships, plan and manage CSR activities
• Coach Operations Team on best practices and provide guidelines on marketing initiatives
• Manage and control local food development from start to end, including raw material sourcing, supplier liaison, pricing and marketing strategy formulation, merchandising, operational training etc.
• Coordinate with external suppliers, regional team and internal cross-functional team to ensure smooth implementation of business strategies
• Develop forecast plans and manage category inventory to maximize sales
• Lead and manage digital loyalty program and Develop marketing materials to drive business results
• To lead, manage and drive the local Company's Card, focusing on Digital and manage the Company's Card program as a key business driver and accountable for achieving the overall key business objectives
• Track business performance and evaluate effectiveness of promotional activities. 
• Monitor supplier performance and maintain supplier relationships
• Coach Operations Team on best practices and provide guidelines on category initiatives
• Conduct competitive market analysis to identify sales opportunities
• Manage ad-hoc marketing & category projects

Qualifications & Requirement: 

• Degree in Business Administration/ marketing or related disciplines
• 5+ years or more experience in F&B or retail operations, experience in procurement field is a plus
• Progressive experience as a Marketing or Category Manager in product or brand management
• Proven project leadership experience in a cross-functional environment
• Experience in loyalty program management preferred
• Fluent written and spoken English, Khmer proficiency is a plus
• Excellent strategic thinking, problem solving, analytical and negotiation skills
• Profound understanding on local F&B market
• Able to balance multiple priorities and meet deadlines
• Able to work independently and as a team