Business Intelligence Analyst

Job Title: Business Intelligence Analyst

Location: Kochi, Kerala

Experience: 4-6 Years

Role Overview

We are seeking a highly analytical and insights-driven Business Intelligence Analyst to support strategic decision-making across the organization. You will be responsible for building dashboards, performing cohort and funnel analysis, identifying business performance patterns, and providing data-backed recommendations to leadership. Your insights will directly shape decisions in Sales, Marketing, Academics, Operations, Product, and Strategy

Key Responsibilities

Business Reporting & Dashboards

• Design, automate, and maintain dashboards (Power BI / Tableau / Data Studio) for executive and departmental reporting.
• Develop KPI scorecards for Sales, Marketing, Learner Success, Financials, and Center P&L.

Data Analysis & Insights

• Conduct funnel analysis across acquisition conversion retention completion.
• Perform cohort analysis to understand student engagement, academic outcomes, and learning behavior patterns.
• Generate insights on CAC, ARPU, LTV, ROAS, and program profitability.

Decision Support

• Present insights with clear storytelling for strategic meetings (Weekly, Monthly, Quarterly reviews).
• Run A/B tests for campaigns, pricing models, academic interventions, and platform feature rollouts.
• Work closely with leadership for annual/quarterly planning and forecasting.

Data Management

• Ensure accuracy and consistency of data across LMS, CRM, Marketing, and Finance systems.
• Collaborate with IT/Product to refine data pipelines, tagging layers, and event tracking structures.

Required Skills & Competencies

• Bachelors degree in Statistics, Economics, Data Science, Engineering, or related field (Masters preferred).
• 4-6 years experience as a Business Intelligence Analyst / Data Analyst / Business Analyst.
• Strong expertise in SQL and Advanced Excel / Google Sheets
• Hands-on experience in Power BI, Tableau, or Google Data Studio
• Understanding of Python (Pandas / NumPy) or R for deeper analytics (preferred).
• Experience in analyzing business metrics such as CAC, ROAS, Retention, DAU/MAU, NPS, Funnel Conversion, Cohorts.
• Strong communication and data storytelling ability.

Preferred Industry Experience

• EdTech / Education Services, Ecommerce / Consumer Internet SaaS / Digital Product companies

Key Traits

• Analytical mindset with bias toward action
• Structured problem-solver
• Comfortable working with ambiguity and scale
• Passion for education, learning systems & student success