Social Media Manager

Job Title: Social Media Manager
Experience: 2+ years
Location: Hybrid Islamabad

About the Role
We are seeking a Social Media Manager with a strong understanding of social media platforms and proven experience in creating and managing content. You will work closely with the CEO, product team, and Visual Designer to execute a data-driven content and growth strategy. This role is focused on content strategy, platform management, and campaign execution.

Responsibilities

• Content Strategy & Creation

  • Develop and execute content strategies across Instagram, Facebook, TikTok, YouTube, and LinkedIn.

  • Create engaging long-form, short-form, and reels content tailored for different platforms.

  • Collaborate with the Visual Designer to deliver polished graphics, visuals, and videos.

• Paid Media & Growth

  • Plan and run Meta Ads campaigns to amplify organic growth and drive measurable results.

  • Optimize paid and organic synergy for maximum visibility and engagement.

• Community & Partnerships

  • Manage outreach campaigns to onboard influencers, creators, and collaborators.

  • Build engagement pipelines and maintain strong relationships with online communities.

• Social Media Management

  • Oversee posting calendars, manage scheduling tools (Hootsuite, Buffer), and track engagement.

  • Monitor trends and competitor activity to identify new opportunities.

• Analytics & Reporting

  • Use platform analytics, Google Analytics, and social media insights to track performance.

  • Report on KPIs and recommend improvements for campaigns and content.

Requirements

• 2+ years of experience in social media management or content strategy.

• Strong knowledge of Facebook, Instagram, TikTok, YouTube, and LinkedIn.

• Experience with Meta Ads campaign management.

• Proven ability to create and manage content across formats (long-form, short-form, reels).

• Strong collaboration skills to work with designers, developers, and leadership teams.