Marketing Assistant (Hybrid)

Responsibilities:

• Assist in executing strong, creative and disruptive marketing 360 plans aligned to driving business goals.
  
• Develop and implement marketing plans and strategies to drive foot traffic and sales to the company's physical retail stores, maximizing the capabilities of edamamas internal ecosystem.
  
• Support in managing all offline marketing touchpoints, including, but not limited to in-mall print, direct mail, outdoor advertising, and events.
  
• Collaborate with various stakeholders such as:
  • Mall marketing teams to drive share of mind in the doors where were present.
  • Omnichannel Merchandising Team to drive cohesive marketing campaigns on category pushes.
  • Omnichannel Sales Team to ensure that activations align with commercial goals.
  • Interdepartmental Synergies to fully use edamamas capacities and potential integrations.
• Implement the Omnichannel Marketing Calendar to sync up campaigns and maximize returns.
  
• Create launch plans to constantly drive newness and novelty within our stores (brand highlights, merchant launches, CRM events, etc).
  
• Support in any logistical and administrative work related to collaterals production, visual merchandising, events, etc.
  
• Monitor and analyze sales data to assess the effectiveness of marketing campaigns and make data-driven decisions to optimize performance. 
• Create weekly reports as necessary.

Qualifications:

• Has atleast 1 year of proven experience in marketing or advertising roles, preferably in the retail or e-commerce industry.
• Strong understanding of marketing principles and strategies.
• Proficiency in market research and data analysis.
• Excellent project management and organizational skills.
• Strong interpersonal and communication skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Attention to detail and accuracy.
• Ability to multitask and prioritize tasks effectively.
• Must be willing to work onsite in Makati twice a week