Head of Campaigns & Merchandising

edamama is the #1 online-to-offline (O2O) platform focused on products and services for parents and families in the Philippines! We're a mama-led company (with dads, aspiring parents, and kid-at-hearts on board too!) on a mission to make parenting easier. Think content, commerce, and community wrapped up in one supportive space. We've reached another milestone in 2023 when we started to branch out into retail aiming to have 100 stores in the next 5 years!

What You'll Do

• Oversee Monthly and Quarterly Planning of Campaigns and revenue contribution from various channels including offline, online, and expo
• Decide allocation, and plan communication of freebies across channels
• Manage activations on the app via banners, shortcuts, collections, and in-app banners
• Managing website merchandising strategies to enhance user engagement and sales
• Tracking and improving customer funnel by focussing on personalization and collaborating with tech team to ensure better conversion rate

What We're Looking For

• 3+ years of experience with brand management and campaign management 
• Has experience with site merchandising 
• Has strong stakeholder management and planning
• Ability to work with cross-functional teams to align campaign goals with business objectives.
• Data-driven mindset with proficiency in analytics tools
• A creative and proactive approach to problem-solving and strategy development.
• Must be willing to work on a hybrid work set-up in Makati