Area Retail Manager - Visayas/Mindanao

The Area Retail Manager is responsible for driving the sales achievement of his/her designated area and is accountable for ensuring that the field teams are in compliance with the edamama service standard through the implementation and execution of the sales and coaching processes. In addition to building a fun, energetic, informative, and skill-driven environment for learning and development, this person ensures that all edamama Offline Retail staff are constantly and consistently trained to succeed. This person is the guardian of edamama DNA and is responsible for ensuring that this is upheld and reflected in all sales touchpoints.

Responsibilities:

Business Acumen:

• Responsible for driving retail sales achievement for designated area against sales plan.
• Create and develop a clear sales and education strategy to achieve daily/monthly/yearly goals and effectively cascading this to the field staff. Part of this responsibility is driving the growth of comparable doors as well as increasing staff productivity.
• Able to assist in creating new tools and streamline processes with the goal of making operations more efficient, where relevant.
• Effectively lead field teams to ensure that all initiatives are executed well..
• Collaborate with all stakeholders to track, manage and improve store KPIs - Sales, AOV, Transaction and Quantity Counts, Conversion alongside Staff Productivity.
• Managing and reproducing stable operations and process among all stores which include, but are not limited to:
  • Sales floor operations
  • Cash wrap operations
  • Stockroom management
  • Staff guidelines
• Coordinate with the merchandising team as well as any other internal stakeholders (ie Warehouse) and support store deliveries for replenishment and new arrival stocks

Staff Recruitment and Development:

• In charge of area staff recruitment, retention and productivity in collaboration with the Retail Operations Manager.
• Ensure that all stores are appropriately staffed with the right people.
• Responsible for field education, induction and driving product knowledge within the physical stores.
• Take charge of ensuring that all staff are compliant with grooming and uniform guidelines.
• Assist in creating and in charge of executing strategies with a laser focus on continuous improvement in staff productivity.
• Ensure field teams are ready to execute any and all campaign promotions, visual merchandising needs in order to drive sales on ground.
• Lead daily alignment meetings with store leads to ensure that communication lines are wide open throughout all organizational touchpoints.
• Identify and address key challenges and provide action plans in order to overcome bottlenecks in each individuals selling process.
• Teach, coach, motivate and develop employees effectively to create growth within teams and challenge store staff to consistently deliver results.
• Consistently reviews field team performance to ensure alignment to overall commercial goals and coaches through performance improvement plans.
• Able to inspire teams by putting a strong priority on service excellence and leading by example.

Store Operations:

• Strict compliance of house rules and processes.
• In charge of monitoring and reporting the market landscape to ensure that the brand stays competitive and up-to-date in terms of store operations, sales initiatives and staff management.
• Facilitate regular stock count and inventory alignment across all stores.
• Ensure that stores are fully stocked with consumables and service supplies by performing regular audits.
• Ensure that merchandise is displayed in accordance with the visual merchandising guidelines and communicate changes with the aim to make the store more conducive for sales.

Qualifications:

• Has 3 to 5 years of experience in an Area Retail Manager role or similar
• Can speak English, Tagalog and Bisaya
• Has the ability to work within a mobile environment, visiting assigned stores throughout the city 6x a week.
• Must be willing to go to Metro Manila when needed
• Excellent communication and leadership skills that inspire and motivate teams
• Strong organizational skills and the ability to effectively manage your time
• A demonstrated track record of success and a commitment to achieving established objectives
• A keen eye for detail and a commitment to upholding the highest standards of quality
• A proficiency in adhering to established procedures and a preference for working in a structured environment