Marketing Officer - Retail (Contractual)

edamama is the #1 online-to-offline (O2O) platform focused on products and services for parents and families in the Philippines! We're a mama-led company (with dads, aspiring parents, and kid-at-hearts on board too!) on a mission to make parenting easier. Think content, commerce, and community wrapped up in one supportive space. We've reached another milestone in 2023 when we started to branch out into retail aiming to have 100 stores in the next 5 years!

What You'll Do

• Assist in executing strong, creative and disruptive marketing 360 plans aligned to driving business goals.
  
• Develop and implement marketing plans and strategies to drive foot traffic and sales to the company's physical retail stores, maximizing the capabilities of edamamas internal ecosystem.
  
• Support in managing all offline marketing touchpoints, including, but not limited to in-mall print, direct mail, outdoor advertising, and events.
  
• Collaborate with various stakeholders such as:
  • Mall marketing teams to drive share of mind in the doors where were present.
  • Omnichannel Merchandising Team to drive cohesive marketing campaigns on category pushes.
  • Omnichannel Sales Team to ensure that activations align with commercial goals.
  • Interdepartmental Synergies to fully use edamamas capacities and potential integrations.
• Implement the Omnichannel Marketing Calendar to sync up campaigns and maximize returns.
  
• Create launch plans to constantly drive newness and novelty within our stores (brand highlights, merchant launches, CRM events, etc).
  
• Support in any logistical and administrative work related to collaterals production, visual merchandising, events, etc.
  
• Monitor and analyze sales data to assess the effectiveness of marketing campaigns and make data-driven decisions to optimize performance. 
• Create weekly reports as necessary.

What We're Looking For

• Has atleast 1 year of proven experience in marketing or advertising roles, preferably in the retail or e-commerce industry.
• Strong understanding of marketing principles and strategies.
• Proficiency in market research and data analysis.
• Excellent project management and organizational skills.
• Strong interpersonal and communication skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Attention to detail and accuracy.
• Ability to multitask and prioritize tasks effectively.
• Must be willing to work in Makati