Senior SEO Specialist

As a Senior SEO Specialist at EyeCarePro, you will handle complex SEO challenges, drive strategic initiatives, and contribute to innovation, all while delivering measurable success for our clients in the eyecare industry. Your responsibilities will reflect a blend of leadership, technical acumen, and strategic vision:

• SEO Expert: Help clients improve their search rankings and drive calls and appointments through Google Business Profile (GBP) properties.
• AI Innovation: Understand the implications of AI on SEO and consistently innovate using AI-based tools to enhance strategies.
• Advanced SEO Strategy Development: Own and implement large-scale SEO strategies that align with broader business and marketing goals across multiple clients or product lines.
• Technical SEO Leadership: Lead advanced technical SEO audits, mobile-first optimization, Core Web Vitals improvements, schema markup implementations, and site migration projects. Ensure all technical recommendations are based on SEO best practices and the latest algorithm updates.
• Cross-Departmental Collaboration: Serve as the bridge between the SEO team and other departments, including content, development, and marketing teams. Provide clear, actionable SEO recommendations and ensure seamless execution across departments.
• Data-Driven SEO Execution: Use advanced data analytics to refine SEO strategies, identifying gaps, trends, and growth opportunities by leveraging tools such as Google Analytics, SEMrush, Ahrefs, and custom data analytics solutions.
• Innovative SEO Practices: Stay at the forefront of industry developments, experimenting with new SEO tactics (AI-driven content optimization, voice search, video, visual search, etc.) and introducing scalable, innovative strategies that push the boundaries of organic search performance.
• Client-Facing Strategy Ownership: Act as the senior point of contact for key clients, presenting SEO strategies, reports, and insights. Guide clients on SEO's role in the broader digital strategy, ensuring the alignment of expectations with performance outcomes.
• Team Mentorship and Thought Leadership: Mentor junior SEO specialists and lead knowledge-sharing initiatives within the SEO team. Serve as a thought leader, presenting at industry events and contributing to the company's reputation as a global SEO authority.
• SEO Project Management: Lead and manage multiple SEO projects with varying complexity, ensuring timely and flawless execution. Oversee resource allocation, project timelines, and the quality of deliverables.

Key Skills and Experience

The best Senior SEO Specialists globally will possess a blend of advanced technical knowledge, leadership skills, and the ability to innovate in response to SEOs rapidly changing landscape. The depth of experience and ability to drive complex SEO initiatives should be non-negotiable.

Technical Skills

• SEO Articulation: Ability to clearly articulate the impact of SEO initiatives and expected outcomes.
• Google Search Generative Experience: Familiarity with AI-driven SEO tools and techniques.
• Advanced Technical SEO Mastery: Deep knowledge of all aspects of technical SEO, including structured data, hreflang tags for international SEO, crawl budget optimization, log file analysis, canonicalization, JavaScript SEO, and rendering issues.
• Analytics & Data Mastery: Proficiency in Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Data Studio. Ability to build custom dashboards that provide actionable insights, linking SEO data to real-world business outcomes.
• Site Migrations & Large-Scale SEO Projects: Proven experience managing complex technical projects, such as site migrations, domain restructures, and platform changes, ensuring minimal impact on SEO performance.
• Competitor Analysis & Market Research: Expertise in performing advanced competitor and market analysis to uncover strategic opportunities.
• Programming Knowledge: Advanced knowledge of HTML, CSS, JavaScript, and understanding how these technologies impact SEO performance.

Soft Skills

• SEO-Based Curiosity: A passion for staying updated with the latest developments in SEO.
• Strategic Leadership: Ability to lead SEO initiatives from concept to execution, aligning SEO strategy with broader business objectives.
• Innovative Problem-Solving: Creative thinker who can experiment with new ideas and develop innovative SEO strategies.
• Communication & Stakeholder Management: Outstanding written and verbal communication skills. Ability to distill complex SEO concepts into easily understandable insights for non-technical stakeholders.
• Team Collaboration & Leadership: Experience working with cross-functional teams, mentoring junior team members, and driving knowledge-sharing initiatives.
• Global SEO Experience: Expertise in managing SEO projects across multiple regions and languages.

Experience

• 7-10+ Years of SEO Experience: Proven track record of driving organic growth and leading SEO projects for large global brands or multiple high-profile clients.
• Project Management in SEO: Experience leading complex, large-scale SEO projects that involve multiple stakeholders.
• Local SEO Expertise: Extensive experience in international SEO, managing multilingual and multi-regional SEO strategies.

Position Details:

• Full-time, remote position.
• Working hours: 9 AM to 5 PM EST, Monday to Friday.

Join EyeCarePro and be a part of a team that champions a culture of continuous learning, innovation, and improvement. Our proactive reliability and commitment to personal and professional development are key to our sustained success and industry recognition.

If you don't hear back from us in 2 weeks, please consider your application unsuccessful.