Marketing Automation and Analytics Specialist

EyeCarePro is seeking a data-driven Marketing Operations Specialist with 3-5 years of experience to own and optimize our marketing technology stack, SEO strategy, and conversion rate optimization (CRO) initiatives. This fully remote role requires strong cross-functional collaboration with the marketing, sales, and operations teams. If you are highly analytical, tech-savvy, and passionate about driving demand through mid-funnel (MOFU) and bottom-of-funnel (BOFU) marketing initiatives, we'd love to hear from you!

Key Responsibilities:

Marketing Technology & Automation:

• Own and optimize our marketing tech stack, including HubSpot CRM, email automation, and lead nurturing systems.

• Develop and execute strategies to improve marketing efficiency and lead conversion rates.

• Identify opportunities to enhance automation and workflow improvements within HubSpot and other tools.

SEO & Conversion Rate Optimization (CRO):

• Collaborate with our marketing agency to implement SEO strategies that increase organic visibility for MOFU and BOFU content.

• Track keyword performance and search rankings to refine optimization strategies.

• Optimize landing pages, website forms, and user experiences to maximize lead capture and conversions.

Campaign Performance & Analytics:

• Track, analyze, and report on marketing campaign performance for MOFU/BOFU lead generation.

• Develop dashboards in HubSpot to provide real-time visibility into marketing efforts.

• Measure the ROI of marketing initiatives, including lead nurturing programs and technology investments.

Sales Collaboration:

• Partner with the sales team to enhance lead handoff processes and improve lead quality.

• Gather sales feedback to refine marketing strategies and optimize customer journey touchpoints.

Innovation & Continuous Improvement:

• Stay up to date on best practices and emerging marketing technologies to drive lead generation conversion and efficiency.

• Recommend and implement new tools or processes to optimize performance.

Qualifications & Skills:

• 3-5 years of experience in digital marketing, growth marketing, or demand generation.

• Strong expertise in HubSpot CRM, email automation, and ideally SEO tools like SEMrush, Ahrefs, or Google Search Console.

• Experience with CRO strategies, including A/B testing, UX optimization, and form enhancements.

• Proficiency in campaign analytics, KPI tracking, and ROI measurement.

• Strong analytical mindset with the ability to interpret data and make strategic recommendations.

• Excellent communication and collaboration skills to work cross-functionally.

• Self-starter with a passion for continuous improvement and innovation.

Work Arrangement & Schedule:

• Location: Fully Remote (Candidates must have their own computer and internet access)

• Hours: 9:00 AM - 5:00 PM EST

Join EyeCarePro:

EyeCarePro is a passionate team dedicated to making an impact in the eyecare industry. If you thrive in a data-driven marketing environment and are excited to take ownership of marketing technology, SEO, and conversion optimization strategies, we'd love to hear from you!

If you dont hear back from us within two weeks, please consider your application unsuccessful.