German Speaking D2C Funnel Strategist (Remote)

Are you a strategist who views direct-response marketing as a high-stakes chess match? Can you map out the psychological journey required to flip a skeptical click into a brand enthusiast?

We are a high-velocity performance agency on a mission to turn emerging D2C companies into industry leaders. We ignore the status quo, preferring a technical, integrated approach to scaling brands. We are currently headhunting a Funnel Strategist to join our elite "GANG"—a visionary who balances the cold logic of data science with the creative flair of high-fidelity persuasion.

THE CORE ROLE: THE HUB OF CONVERSION

As our Funnel Strategist, you are the tactical pulse of our media operations. Your focus is the "post-click" universe: ensuring that every visitor coming from Google Ads experiences a frictionless, high-converting path to purchase.

• Salary: €45k – €50k + Bespoke Perk Package
• Flexibility: 100% Remote (EU-based candidates only)
• Track Record: 1+ years in Performance Marketing or Copywriting

YOUR RESPONSIBILITIES: THE ARCHITECT'S BLUEPRINT

• Creative Prototyping: Rapidly produce and refine high-volume advertorials, constantly pivoting between new consumer angles and psychological hooks.
• Scientific Testing: Eliminate uncertainty by designing rigorous testing cycles. You define the variables and let the data dictate the winners.
• Funnel Forensics: Audit the user journey from the first touchpoint to the checkout page, identifying and fixing any leaks in the conversion bucket.
• Actionable Analytics: Interpret CTR, CVR, and ROAS to decode buyer behavior and plan your next tactical strike.
• Synergetic Collaboration: Partner with media buyers to ensure that ad creative and landing page messaging are in perfect harmony.
• Strategic Authority: Own the room in client meetings by presenting test results, explaining the "why" behind the wins, and charting the path to scale.

THE TOOLKIT: LOGIC & RHETORIC

• Advertorial Native: You have a deep history of writing and auditing long-form copy, giving you an intuitive sense of what triggers a sale.
• DR Master: You are an expert in the "hand-to-hand combat" of direct response—hooks, storytelling, and overcoming objections.
• Intent Specialist: You recognize that Google Ads traffic is unique; you know how to tailor messaging to match specific search intent.
• AI Power-User: You utilize AI to multiply your efficiency without losing the brand's soul or quality.
• Language Skills: German (C2) for professional-grade copywriting; English (B2) for team collaboration.
• Extras: Experience in Health/Wellness or Beauty and a background in Voice of Customer (VOC) research are major pluses.

JOIN THE "GANG" CULTURE

We operate under the G.O.B.I.G. framework: Growth, Opportunity, Best, Impact, and Gang.

• Geographic Freedom: Work from a mountain cabin or a beachside lounge—we value your output, not your desk location.
• Global Summits: Twice a year, we fly the team to luxury villas in locations like Bali or Crete to align our vision and recharge.
• Personalized Incentives: A benefit system you design yourself, whether that means gym memberships, new tech, or specialized courses.
• Elite Portfolio: Manage the growth of the most disruptive D2C brands in the DACH region with zero corporate red tape.
• Direct Influence: Be a key player in a lean, high-impact team of 1–10 people where your work changes the agency's trajectory.