About the job Remote German Speaking D2C Funnel Strategist
Are you a master of direct-response psychology who can turn a simple click into a loyal customer? Do you thrive on the challenge of engineering high-converting advertorials that scale?
We are a performance-focused agency on a mission to elevate emerging D2C brands to market leadership. We don't settle for average; we use a sophisticated, integrative framework to drive explosive growth. We are searching for a Funnel Strategist to join our elite "GANG"—someone who treats creative testing as a science and conversion as an art.
The Position
As our Funnel Strategist, you are the creative engine behind our media buying success. You will specialize in crafting and optimizing the post-click experience, ensuring every visitor from Google Ads lands on a page designed to convert.
- Package: €45k – €50k + Personalized Benefits
- Work Style: 100% Remote (within the European Union)
- Requirement: At least 1 year of proven performance marketing/copywriting experience
Key Responsibilities
- Creative Engine: Lead the development and deployment of high-volume advertorials, constantly testing fresh psychological angles.
- Strategic Roadmaps: Replace guesswork with logic. You will design rigorous testing frameworks based on clear hypotheses.
- Full-Funnel Mapping: Analyze the user journey from the first ad impression to the final checkout, identifying and fixing friction points.
- Metric-Driven Decisions: Use CTR, CVR, and ROAS data to decode consumer behavior and plan your next winning move.
- Dynamic Collaboration: Work closely with our media buyers to ensure the ad message and the landing page strategy are perfectly aligned.
- Client Authority: Take the lead in meetings by showcasing your testing data, explaining wins, and outlining the next growth phase.
Your Toolkit
- Advertorial Mastery: You have written and analyzed enough advertorials to know exactly what makes a reader take action.
- Direct Response Specialist: You have a deep command of hooks, leads, and the "hand-to-hand combat" of objection handling.
- Google Traffic Expertise: You know that Google Ads users have a different intent than social media users and you tailor your copy accordingly.
- AI Integration: You use AI as a force multiplier in your workflow without sacrificing quality or brand voice.
- Language Skills: Native-level German (C2) for high-stakes copywriting and fluent English (B2) for internal teamwork.
Bonus Points:
- You've worked within the Health, Beauty, or Supplement sectors.
- You are skilled in Voice of Customer (VOC) research, turning reviews and support data into winning copy.
The Perks of the GANG
We live by a culture of Growth, Opportunity, Best, Impact, and Gang (G.O.B.I.G.).
- Location Independence: Work from your home office, a café, or a beach—as long as the results are there, you have total freedom.
- Luxury Team Retreats: Twice a year, we gather in world-class villas (think Bali, Cape Town, or Crete) to work, brainstorm, and recharge.
- Tailored Benefits: You choose what helps you grow. We offer a "pick-your-own" benefit system for fitness, gear, or learning.
- Elite E-com Experience: No boring corporate retainers. You'll be at the helm of the most exciting D2C scale-ups in the DACH region.
- Zero Bureaucracy: In a lean team of 1–10 people, you have a direct line to everyone and a massive impact on the agency's future.