Marketing Officer

About the Job

Location: BGC Taguig

Corporate Title: Marketing Officer

Work Arrangement: Hybrid

Our Consumer Lending Group is looking for experienced professionals to join us in our Taguig sit in the role of Marketing Officer.

Your dream. Our focus.

Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.

At EastWest, we empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.

Over 29 years, EastWest has emerged as one of the most consumer-focused universal banks in the Philippines. EastWest is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.

Key Responsibilities:

Executes the different personal loan product management plans and various sound marketing strategies to achieve Top Line, Bottom Line, and Market Share targets.

• Conceptualizes and formulates marketing and business strategies
• Creates programs that will marry other bank products with personal loan to entice clients to acquire multiple products (i.e. product bundles)
• Manages the production of all publicity materials in collaboration with CLC Marketing and Bank Marketing to maximize brand promotion
• Prepares and endorses for approval various customer communication materials and ensures adherence to the Banks branding guidelines and necessary regulatory requirements
• Improves on existing products, product features, alternative distribution channels and customer experience
• Executes approved marketing and business strategies within agreed timelines
• Establishes agreements with other Bank units to ensure effective implementation of marketing programs
• Recommends strategic alliances with external partners for mutually beneficial business objectives
• Manages program budgets aligned with operational efficiency metrics
• Resolves or endorses for approval customer requests within TAT

What were looking for

• College graduate, preferably a degree in Sales and or marketing./ Business/Management/Marketing, Commerce, Economics, or Finance/Accounting/Banking with a strong marketing background
• Preferably 1 years as a Marketing Officer
• Background in:

Sales and Marketing

Business and Industry Knowledge

Project / Program Management

Product Management

Business Development

Cost-Benefit Analysis

Business Strategy Formulation

Budget Management

Data Analysis

Numeracy, Planning and Forecasting