Vice President of Marketing & Customer Acquisition - $275K-$300K + Bonus

Vice President of Marketing / Customer Acquisition | Boston, MA | Avg $275K–$300K + Bonus

Role Overview

A market-leading consumer services company generating more than $500M in annual revenue is seeking a Vice President of Marketing / Customer Acquisition to lead and scale its full customer growth engine.

This executive leadership role reports directly to the CEO and is responsible for overseeing digital acquisition strategy, growth marketing, strategic partnerships, AI-driven search optimization, brand visibility, and performance marketing initiatives across the organization.

The ideal candidate is a highly strategic and data-driven marketing executive with deep expertise scaling customer acquisition channels within competitive, premium, or luxury-focused markets. This individual should bring strong leadership capabilities, operational discipline, and a proven ability to drive measurable growth through modern digital acquisition strategies.

Key Responsibilities

Growth Marketing & Customer Acquisition

Lead and execute full-funnel customer acquisition strategies across digital channels

Oversee SEM, paid search, SEO, and AI-driven search optimization initiatives

Develop scalable acquisition strategies aligned with company growth targets

Optimize customer acquisition cost (CAC), lifetime value (LTV), and attribution performance

Continuously analyze and improve channel performance across paid and organic acquisition efforts

AI & Digital Strategy

Drive Generative Engine Optimization (GEO) strategies to improve AI search visibility

Implement AI-driven marketing initiatives and performance optimization tools

Leverage analytics and automation to improve campaign efficiency and scalability

Identify emerging trends in AI-powered discovery and customer acquisition behaviors

Strategic Partnerships & Brand Growth

Identify, negotiate, and manage strategic partnerships with premium brands

Expand referral and partnership channels supporting long-term growth

Collaborate with PR teams and agencies to strengthen brand authority

Support placement opportunities across high-profile media and marketing channels

Ensure brand positioning aligns with luxury and premium market standards

Leadership & Team Development

Lead, mentor, and develop high-performing marketing and acquisition teams

Build a culture centered around accountability, execution, and data-driven decision-making

Collaborate with executive leadership on strategic growth planning

Support operational scaling and cross-functional alignment across the organization

Budgeting & Performance Management

Manage multi-million-dollar acquisition budgets

Forecast marketing performance and growth opportunities

Analyze campaign ROI and optimize marketing investments

Deliver measurable growth and operational performance improvements

Requirements

Minimum 10 years of experience in growth marketing or customer acquisition

Bachelor's degree required

MBA or related advanced degree preferred

Proven experience scaling digital acquisition channels

Strong SEM, SEO, and paid acquisition expertise

Experience managing large marketing budgets and performance metrics

Demonstrated leadership experience managing high-performing teams

Strong analytical, forecasting, and strategic planning abilities

AI-focused mindset with examples of AI-driven marketing innovation

Excellent communication and executive leadership skills

Must be authorized to work in the United States

Must be local to Boston, MA and able to work onsite 3 days per week

Preferred Qualifications

Experience within luxury, premium, or highly competitive consumer markets

Background in entrepreneurial or high-growth business environments

Experience balancing brand growth with performance marketing execution

Strong partnership development and media strategy experience

Executive-level operational leadership abilities

Compensation & Benefits

Avg Base Salary: $275,000–$300,000

Bonus Potential: Up to $150,000

Executive Leadership Opportunity

Strong growth and advancement potential

High-impact strategic leadership role

Collaborative executive team environment

Work Environment

Hybrid Schedule:

- 3 Days In Office

- 2 Days Remote

Based in Boston, Massachusetts

Executive-level leadership environment

Fast-paced, growth-oriented company culture

Direct collaboration with CEO and executive leadership team

Ideal Candidate

Strategic growth marketing executive with strong operational discipline

Deep expertise in customer acquisition and digital growth

Data-driven leader with strong analytical mindset

Experienced building and leading high-performing teams

Comfortable operating in fast-moving, high-growth environments

Strong communicator and executive-level collaborator

Passionate about scaling premium consumer brands through modern acquisition strategies