Founding GTM - San Francisco, CA - $100K-$150K

Location: San Francisco, CA (in-person, 5 days a week)

Compensation: $100,000 - $150,000 base, plus 0.1%-0.4% equity

Join a fast-growing AI-native recruiting platform as its Founding GTM hire, building the entire growth function from zero to one and working directly with the CEO.

What You'll Own

- Own how the company is understood and narrated across the market, including founder social presence, website messaging, case studies, and brand voice

- Build and scale growth programs on both sides of a two-sided marketplace, including referral systems, reactivation campaigns, and lifecycle marketing loops

- Design and execute outbound strategy and demand generation, including messaging, sequencing, targeting, paid acquisition, and CAC optimization

- Own product launches and events end-to-end, from positioning and copy through cross-channel coordination

- Build systems and processes that compound over time, turning a placement-driven business into something that grows itself

What You'll Bring

- Sharp writing skills, able to draft founder content, website copy, outbound sequences, and campaign messaging with a consistent voice

- A high agency mindset, able to take an ambiguous brief and turn it into a running motion without heavy direction

- Startup velocity, moving fast, figuring things out, and genuinely energized by building from scratch

- Comfort owning many relationships at once, with genuine enthusiasm for the problem space and the ability to connect narrative work to real demand generation metrics

- Willingness to work in person in San Francisco, 5 days a week, at startup intensity

Nice to Have

- Growth, marketing, or GTM experience at an early-stage startup, or founding experience building something yourself

- Hands-on experience with paid acquisition platforms and performance metrics

- Familiarity with marketplaces or two-sided platform dynamics

- A background in or familiarity with the recruiting industry

This is a true zero-to-one founding seat with direct access to the CEO, full ownership of the growth function, and outsized influence on how a fast-growing company tells its story.