SEO Specialist - B2B SaaS

About the Role

We're hiring an SEO Specialist for a Canada-based B2B SaaS company serving the US and Canadian markets. This is a hands-on individual contributor role, you'll personally own and execute organic search end to end, not manage a team. You'll combine technical SEO, content and search-intent strategy, and the emerging discipline of AI search (GEO/AEO) to grow qualified organic traffic and tie it to real business outcomes.

What You'll Do

• Own the organic search roadmap end to end: technical foundations, content strategy, and authority building.
• Lead technical SEO — Core Web Vitals, schema/structured data, crawl and indexation health, site architecture — working directly with engineering.
• Build content and search-intent strategy mapped to the B2B buyer journey (awareness, consideration, decision).
• Develop and execute AI-search / GEO strategy: optimize for AI Overviews, ChatGPT, Perplexity, and Gemini through entities, structured data, and extractable content.
• Build ethical, white-hat authority through high-quality content, digital PR, and earned links (no PBNs or link schemes).
• Own SEO analytics and reporting in GA4 and Google Search Console; translate data into prioritized, actionable recommendations.
• Collaborate cross-functionally with content, product marketing, demand gen, and engineering teams.
• Tie SEO performance to business outcomes — pipeline, conversions, and revenue — not just traffic.

What We're Looking For

• 6–8 years of hands-on SEO experience, currently working in an active SEO role.
• A B2B and/or SaaS SEO background — experience optimizing for considered, high-intent buyer journeys (not e-commerce, affiliate, or local SEO).
• Experience serving US, Canada, or other Western markets, ideally working remotely with distributed teams.
• Strong technical SEO depth: Core Web Vitals, schema, crawl/indexation, site architecture, and migrations.
• Proven content and search-intent strategy skills mapped to a B2B funnel.
• Genuine, demonstrable experience in AI search / GEO — this is a core differentiator for the role.
• Commitment to ethical, white-hat SEO only.
• Proficiency with GA4, Google Search Console, Ahrefs and/or SEMrush, and Screaming Frog.
• A track record of sustained tenure and measurable impact in your roles, with results you can point to (traffic, rankings, conversions, pipeline).
• Strong written and spoken English for close collaboration with North American stakeholders.

Nice to Have

• In-house B2B SaaS experience, or agency experience serving Western SaaS clients.
• Working knowledge of HTML/CSS/JavaScript and how they affect SEO.
• Experience with programmatic SEO at scale.
• Familiarity with Looker Studio, GTM, or SEO automation (e.g. Python).

Details

• Engagement: Full-time, via Employer of Record (EOR).
• Work setup: 100% remote from India, collaborating with a North American team.
• Compensation: Competitive; discussed during the process.