Marketing Executive

Job Overview

To support the firm on a wide range of business development and marketing activities to include: Production of relevant and targeted collateral, Advertising, Newsletters, Client feedback mechanisms, PR, Sponsorship, Brand, Design, Events, Probono, Networking and On-line (both internal and external); managing and driving forward firm wide profile building initiatives.

Responsibilities

• Maximising opportunities to grow the firm’s revenues from existing and prospective clients
• Raising the firm’s profile and position within the local markets in which we are located
• Leveraging and coordinating outside influencers
• Structured approach to targeting new business generation, profile raising and marketing campaigns
• Working closely with the management committee, to develop robust plans
• Managing the implementation of the firms plans and budgets, regularly monitoring and reporting on progress
• Drafting, reviewing and updating materials and entries in local media and legal supplements
• Writing, editing and producing marketing communications including presentations, brochures, newsletters and web copy
• Managing events
• Planning and managing strategic advertising opportunities
• Budget management
• Working with fee earners to develop individual objectives and targeting plans and working closely with them to ensure successful pursuit of the plans

Marketing Campaigns and Profile Raising

• Creating and implementing integrated campaigns across our sectors to help raise our profile and awareness amongst our key target audience and generate opportunities to meet potential clients.
• Working to develop and oversee the implementation of an effective profile raising plan for the Firm, including Awards and Sponsorship opportunities
• Assisting fee earners to profile their personal PR plans

Internal communication and knowledge sharing

Working to ensure that there is an efficient framework for internal reporting and transparency of information/communication the Firms activities and successes.

The Candidate

Essential:

• Excellent interpersonal and (internal and external) client-facing skills
• Strong influencing and persuasion skills
• Able to think broadly and demonstrate a high level of initiative
• Highly motivated and enthusiastic self-starter with a can-do attitude
• Commercial and strategic in outlook
• Pragmatic, robust, diplomatic and resourceful, with the ability to adapt quickly to different situations and personalities
• A team player, but able to act autonomously with minimal guidance

Skills and Experience

Essential:

• Excellent understanding of marketing and business development processes
• Strong previous experience of working in a business development /Marketing focused role, preferably in a law firm or other professional services firm
• An understanding of the legal market
• Strong written and verbal communication skills with an excellent eye for detail
• Strong project management skills.

Desired:

Marketing qualification, such as the CIM or equivalent

The position is full time, predominantly from Gravesend but will be required to work from the other offices regularly therefore a driving licence and own car is essential.