Digital Marketing Specialist

Duties & Responsibilities :

• Develop and implement digital marketing strategies to promote company products or services, including social media, email, SEO, PPC, and content marketing.
• Create and manage digital marketing campaigns across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, Google Ads, and others.
• Create and optimize website content and landing pages to improve SEO rankings and generate leads.
• Conduct market research to identify target audiences, understand buyer behavior, and stay up-to-date with industry trends and best practices.
• Analyze campaign performance and make data-driven decisions to optimize campaigns for better results and ROI.
• Manage email marketing campaigns, including list segmentation, A/B testing, and email automation.
• Create and manage paid advertising campaigns, including keyword research, ad copywriting, and bidding strategies.
• Collaborate with cross-functional teams, including product marketing, sales, and design, to align digital marketing campaigns with business objectives.
• Stay up-to-date with emerging trends and technologies in digital marketing and make recommendations to improve the company's digital marketing efforts.

Qualifications :

• Bacholor degree in Marketing, Business Administration or related fields
• 3 years of experience in related field (Considerably more if directly relevant experience is present)
• Have knowledge and expertise in communicating marketing through various online and digital media and Event Marketing.
• Has technical knowledge and experience with online media, including Google Ad, Google Display, SEO, Google Analytics, Facebook Ads, Line, and Twitter.
• Has technical knowledge and experience with direct marketing media, including email marketing and SMS.
• Have a passion for sales, customer contact, and good interpersonal skills.
• Have a creative mindset for work and enjoy learning new things related to work all the time.