Head of Sales

Our client is a private equity-backed company specializing in embedded payment solutions for business-to-business platforms, helping companies streamline accounts payable and procurement transactions. This is a strategic leadership role for a results-driven professional who excels at driving revenue growth, managing high-performing teams, and aligning sales and marketing efforts to achieve ambitious goals. The Head of Sales will be instrumental in expanding market presence and developing a structured, data-driven go-to-market strategy.

What You Will Do

• Lead and manage the sales team, driving performance to meet or exceed revenue targets
• Develop and implement structured sales processes to optimize prospecting, lead qualification, and deal closure
• Actively participate in high-value deal negotiations and client acquisition efforts, particularly with enterprise accounts ($50M+ in AP spend)
• Establish key performance indicators (KPIs) to measure sales team effectiveness and drive continuous improvement
• Build and maintain relationships with C-suite executives, decision-makers, and industry influencers
• Oversee and guide the VP of Marketing, ensuring alignment between sales and marketing efforts
• Ensure marketing campaigns generate high-quality inbound leads that translate into sales opportunities
• Evaluate the success of marketing initiatives, providing strategic insights to optimize demand generation
• Develop and refine go-to-market strategies, including content marketing, digital advertising, and event marketing
• Ensure consistent messaging and positioning of the companys offerings across all channels
• Align sales and marketing initiatives with corporate objectives to ensure an integrated approach to customer acquisition and retention
• Define and implement a structured go-to-market framework, ensuring efficiency in sales and marketing execution
• Collaborate with product, operations, and customer success teams to refine offerings and optimize market positioning
• Manage budgets effectively, maximizing ROI on sales and marketing investments
• Prepare and deliver performance reports to executive leadership with actionable insights
• Facilitate communication between departments to ensure cross-functional alignment

What You Bring

• 10+ years of experience in B2B SaaS, fintech, payments, or procure-to-pay solutions, with at least 4 years in a leadership role overseeing both sales and marketing
• Proven track record of successfully driving revenue growth through structured sales and marketing strategies
• Experience selling SaaS solutions to mid-market and enterprise clients, with the ability to engage CFOs and other senior decision-makers
• Strong background in payments, accounts payable, embedded finance, or procurement technology
• Demonstrated ability to build and scale a high-performing sales team while implementing structured sales methodologies
• Experience managing long sales cycles (4-9 months) and tracking progress through critical deal stages
• Expertise in outbound prospecting, lead qualification, and sales funnel optimization
• Strong analytical skills with the ability to use data-driven insights to refine sales strategies
• Experience managing a marketing team and aligning marketing efforts with sales objectives
• Understanding of B2B marketing strategies, including inbound lead generation, content marketing, and paid advertising
• Experience with Salesforce and HubSpot, tracking campaign performance and optimizing lead conversion
• Proven ability to manage marketing budgets of $1M+ with measurable ROI
• Understanding of go-to-market strategies, including digital marketing, events, and sales enablement
• Ability to collaborate cross-functionally with product, operations, and finance teams
• Exceptional communication and presentation skills, particularly when engaging with senior executives and key stakeholders
• Adaptability to a fast-paced, high-growth environment, with a proactive approach to identifying and addressing challenges