Sr. Go to Market - Product Lead

The senior go-to-market and product marketing lead will drive product commercialization, pricing, sales enablement, and ecosystem partnerships. The person in this role will own revenue targets and P&L accountability. Prior experience in a GTM role with SaaS pricing is required.

What You Will Do:

• Build and execute go-to-market plans for product launches and feature releases
• Align product plans with customer needs and market opportunities
• Work with product, sales, and marketing to deliver launch plans
• Conduct research to define customer segments and buyer personas
• Track competitors and identify trends that inform strategy
• Use data to find opportunities for product positioning
• Write clear, consistent product messaging
• Develop tools like pitch decks, one-pagers, and explainer content
• Ensure the value proposition is easy to understand
• Create materials that support the sales process
• Deliver training to help sales teams sell effectively
• Join sales conversations as needed
• Design and manage B2B SaaS pricing strategies that drive profitability and market share
• Monitor pricing performance and adjust as needed
• Own the P&L and meet assigned revenue goals
• Own the P&L and meet assigned revenue goals
• Build relationships with Independent Software Vendors (ISVs) and other partners
• Run joint marketing and product programs with partner
• Grow the ecosystem to increase reach and product value
• Define metrics to track performance
• Review results and suggest changes
• Update GTM plans based on outcomes and feedback

What You Bring:

• 7+ years in go-to-market, product marketing, or related roles
• Proven success launching B2B software products and managing commercial strategy
• Prior experience in a GTM role, with a strong track record in SaaS pricing models
• Direct ownership of P&L and responsibility for hitting revenue targets
• Strong understanding of how to position and monetize products in competitive markets
• Experience building partnerships with ISVs or third-party platforms
• Ability to translate market trends into actionable growth plans
• Skilled at working cross-functionally with product, sales, and executive leadership
• Comfortable presenting to senior stakeholders and participating in high-stakes sales deals
• Familiar with CRM systems, marketing automation tools, and analytics platforms