Senior Director, Growth Marketing

Our client is seeking a data-driven Senior Director of Growth Marketing to lead full-funnel demand generation, account-based marketing, and digital strategy. This leader will manage a multidisciplinary team and build scalable programs that generate predictable pipeline, improve marketing-to-sales conversion, and support new customer acquisition and expansion. The role owns growth strategy, campaign execution, funnel optimization, digital performance, and marketing technology, with HubSpot serving as a core platform. Success will be measured through pipeline contribution, revenue influence, conversion efficiency, and return on marketing investment.

What You Will Do:

• Lead, mentor, hire, and develop a team spanning Growth Marketing, Sales Development, and Events.
• Translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes.
• Define and own the enterprise ABM strategy, including ideal customer profile development, account selection, tiered segmentation, and coordinated multichannel programs.
• Lead integrated campaigns across email, paid media, content, webinars, events, direct mail, Sales Development, and Customer Success channels.
• Build scalable marketing programs that engage multistakeholder buying committees and support new customer acquisition and customer expansion.
• Own Growth Marketing pipeline targets and partner with Sales leadership on goals, service-level agreements, account plans, territory strategies, and operating processes.
• Improve lead scoring, routing, nurture programs, and sales handoffs to increase funnel efficiency and conversion.
• Partner with the Analytics Manager to optimize HubSpot, ABM platforms, and the broader marketing technology ecosystem, including automation, workflows, segmentation, personalization, attribution, and reporting.
• Oversee always-on digital programs across paid media, retargeting, SEO, SEM, and website optimization.
• Lead ongoing testing across messaging, creative, landing pages, and digital journeys to improve conversion and channel performance.
• Own reporting and forecasting across funnel performance, account engagement, pipeline contribution, influenced revenue, cost per lead, customer acquisition cost, and return on investment.
• Present performance insights, forecasts, and recommendations to senior leadership and go-to-market partners.

What You Bring:

• At least 6 years of progressive B2B marketing experience in SaaS, healthcare, higher education, payments, fintech, commerce, or a related technology sector.
• Experience leading and scaling multidisciplinary marketing teams.
• Demonstrated success designing and executing ABM programs that generate measurable pipeline, accelerate deal cycles, and engage multistakeholder buying groups.
• Advanced HubSpot expertise.
• Hands-on experience with ABM platforms.
• Strong proficiency with marketing technology, CRM, attribution, and analytics platforms.
• A track record of improving MQL-to-SQL conversion, pipeline quality, and revenue outcomes.
• Experience interpreting complex performance data and translating insights into action.
• Experience developing differentiated narratives for enterprise SaaS solutions.
• Experience partnering with Sales, Product Marketing, Revenue Operations, and other cross-functional stakeholders.