BD Executive

We're now expanding our sales team in Pakistan and are looking for a driven Business Developer / Sales Strategist to lead our outbound growth, build a strong sales pipeline, and close new business across the local market.

As an early member of the sales team, you won't just execute a playbook - you'll help build it. You'll be responsible for identifying target companies, running the full sales cycle from prospecting to closing, and shaping how our product positions itself against both legacy systems and basic SMB tools in the Pakistani market.

Key Responsibilities

- Identify, prospect, and qualify new business opportunities across target industries and company sizes (50–500 employees) in Pakistan.

- Own the full sales cycle - outreach, discovery calls, product demos, proposal, negotiation, and closing.

- Build and manage a healthy sales pipeline using CRM tools; keep accurate records of leads, deals, and forecasts.

- Develop and execute outbound sales strategies (cold calling, email campaigns, LinkedIn outreach, networking, and field visits where required).

- Understand client pain points around HR, attendance, payroll, and workforce management, and position our Product's modules as the right-fit solution.

- Work closely with the product and customer success teams to relay market feedback and help refine positioning, pricing, and messaging.

- Represent Our product at industry events, HR meetups, and client meetings to build brand presence and generate leads.

- Consistently meet or exceed monthly and quarterly sales targets and KPIs.

- Build long-term relationships with clients to support upsells, renewals, and referrals.

- Stay current on the HR-tech and SaaS landscape in Pakistan, including competitor offerings and market trends.

What Success Looks Like

A consistently growing, well-qualified sales pipeline with accurate forecasting.

Predictable achievement of monthly/quarterly revenue and new-client targets.

Strong client relationships that convert into long-term accounts and referrals.

Clear, structured feedback loops that help our product and go-to-market strategy improve over time.

Job Requirements

Experience & Education

Minimum 3 years of experience in B2B sales, product sales, or SaaS sales (HR-tech or enterprise software experience is a strong plus).

Proven track record of meeting or exceeding sales targets and managing a full sales pipeline independently.

Bachelor's degree required (Business, Marketing, Sales, or a related field); Master's degree (MBA or equivalent) preferred.

Prior experience selling into the Pakistan market, with an understanding of local business culture and buying behavior.

Skills & Competencies

Strong consultative and solution-selling skills - able to understand client problems and map them to product value.

Excellent communication, presentation, and negotiation skills in both English and Urdu.

Confident running product demos and handling technical/commercial objections.

Hands-on experience with CRM tools (HubSpot, Salesforce, Zoho, or similar) and outbound sales tools.

Strong organizational skills with the ability to manage multiple deals and prospects simultaneously.

Self-starter mindset - comfortable working with autonomy in a fast-paced startup environment.

Data-driven approach to sales - comfortable tracking metrics, conversion rates, and pipeline health.

Growth mindset with strong problem-solving skills and a strategic view of the market.