Performance & Growth Senior Manager

Job Summary

The Head of Performance & Growth is Dermorepubliq’s most senior performance marketing leader, responsible for owning the brand’s paid acquisition economics, conversion performance, and measurable incremental demand across all digital channels and platforms. This role sets the growth strategy at the business level — determining where and how Dermorepubliq invests to drive profitable, scalable, and sustainable growth.

Operating as a direct report to the Marketing Director, the Head of Performance & Growth leads the entire Performance Marketing team, including the Paid Media Strategy Lead, Senior Advertisers, Media Specialists, Growth Analytics & Attribution, and CRM & CRO functions. This role is responsible for building the systems, frameworks, and talent structures that allow the team to perform at the highest level across TikTok, marketplace platforms, Meta, Google, and emerging channels.

The Head of Performance & Growth is not a channel operator. This role thinks in terms of business outcomes — incremental revenue, customer acquisition cost, lifetime value, and return on ad spend at a portfolio level — and builds the team and infrastructure to deliver them. Strategy is owned here; execution is led by the Paid Media Strategy Lead and delivered by the broader performance team.

Key Responsibilities

Growth Strategy & Paid Acquisition Economics

• Own Dermorepubliq’s paid acquisition strategy across all performance channels, with full accountability for GMV contribution, customer acquisition cost (CAC), and return on ad spend (ROAS) at a brand level.
• Define the investment framework for paid media — how budgets are allocated across channels, categories, and campaign objectives — to maximize profitable growth.
• Set growth targets and performance benchmarks across the team in alignment with topline revenue and category goals.
• Identify and evaluate new growth channels, platforms, and acquisition levers to expand Dermorepubliq’s digital reach and revenue base.
• Build and refine the brand’s customer acquisition and retention model, integrating paid, affiliate, and CRM strategies into a unified growth engine.

Team Leadership & Organizational Development

• Lead, manage, and develop the entire Performance Marketing team including the Paid Media Strategy Lead, Senior Advertisers (TikTok, Marketplace, Meta), Media Specialists, Growth Analytics & Attribution, and CRM & CRO functions.
• Set clear team goals, performance standards, and development plans for each function within the performance organization.
• Build a high-performance culture defined by data discipline, ownership, speed, and continuous improvement.
• Recruit, onboard, and develop top performance marketing talent as the team scales.
• Coach and mentor the Paid Media Strategy Lead and Senior Advertisers, ensuring strategic alignment between business goals and channel-level execution.

Conversion, CRO & Full-Funnel Optimization

• Own the brand’s conversion rate optimization (CRO) agenda across all digital touchpoints — from paid media landing pages to product detail pages (PDPs) on Shopee, Lazada, and owned channels.
• Ensure paid traffic is matched with optimized conversion experiences that maximize GMV per visit and reduce drop-off across the funnel.
• Oversee CRM strategy and customer lifecycle programs that increase repeat purchase rates, improve LTV, and reduce churn.
• Champion a test-and-learn culture across the funnel, institutionalizing A/B testing at both the ad and conversion layer.

Growth Analytics, Attribution & Incrementality

• Own the performance measurement framework for the brand — ensuring the team is tracking the right metrics, using the right attribution models, and making decisions based on incremental impact rather than vanity metrics.
• Lead the Growth Analytics & Attribution function to build dashboards, models, and reporting systems that provide accurate, real-time visibility on paid media performance and business outcomes.
• Drive incrementality thinking across the team — separating revenue that paid media genuinely drove from revenue that would have happened anyway.
• Present performance results, growth insights, and strategic recommendations to the Marketing Director and senior leadership.

Cross-Channel Integration & Commercial Alignment

• Ensure paid media strategy is fully integrated with content, affiliate, CRM, and brand marketing efforts to create a cohesive, multiplier effect across channels.
• Collaborate with Category Managers to align performance investments with category commercial priorities, hero SKU pushes, and campaign calendars.
• Work with the TikTok Content Strategy Lead and Creative teams to ensure ad creative and content strategies are data-informed and performance-ready.
• Align with the Affiliate & KOL team to integrate affiliate-driven content and creator activity into the broader paid media and growth strategy.
• Partner with platform representatives (TikTok, Meta, Google, Shopee, Lazada) to access beta products, strategic support, and co-investment opportunities.

Budget Ownership & Financial Accountability

• Own and manage the total performance marketing budget, with full accountability for spend efficiency and ROI at a portfolio level.
• Set budget guardrails and allocation frameworks for the Paid Media Strategy Lead and channel teams to operate within.
• Monitor overall budget pacing, forecast spend vs. return, and make real-time reallocation decisions to protect and maximize growth outcomes.
• Report on budget utilization, efficiency trends, and investment recommendations to the Marketing Director on a regular cadence.

Qualifications

Education

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field. An MBA or advanced degree is an advantage.

Experience

• 7+ years of experience in performance marketing, digital growth, or paid media, with at least 3–5 years in a senior leadership role.
• Proven track record of owning paid acquisition economics and driving measurable, profitable growth at scale.
• Deep expertise across multiple performance channels including TikTok Ads, Meta, Google/YouTube, Shopee Ads, and Lazada Sponsored Solutions.
• Experience building, leading, and scaling high-performance marketing teams.
• Strong background in growth analytics, attribution modeling, and incrementality measurement.
• Experience with CRO, CRM, and customer lifecycle marketing is strongly preferred.
• Background in beauty, FMCG, e-commerce, or direct-to-consumer brands is a strong advantage.

Skills and Competencies

Technical Skills:

• Paid acquisition strategy and cross-channel budget management
• Growth analytics, attribution modeling, and incrementality measurement
• Conversion rate optimization (CRO) and customer lifecycle management (CRM)
• Full-funnel performance marketing architecture across TikTok, Meta, Google, and marketplace platforms
• Performance forecasting, scenario planning, and ROI modeling
• Team structure design and performance marketing organizational development
• Proficiency in analytics and reporting platforms (e.g., Looker Studio, GA4, or equivalent)

Soft Skills:

• Visionary growth mindset with the ability to translate business ambitions into executable performance strategies
• Strong leadership presence with the ability to inspire, develop, and hold a high-performance team accountable
• Highly analytical and commercially minded, with clear instincts for where growth comes from
• Exceptional communicator, able to present complex performance data and strategic recommendations to senior leadership
• Decisive and fast-moving in high-stakes, high-spend environments
• Collaborative and cross-functional, with the ability to align diverse teams around shared growth outcomes
• High ownership mindset — comfortable being the person ultimately accountable for performance results

Work Environment

• Hybrid work setup based in Eastwood, with on-site presence expected during key campaign periods, major platform events, and team planning cycles.
• High-accountability, fast-paced environment with direct visibility to the Marketing Director and senior leadership.
• Significant involvement during mega-sale events, product launches, and peak commercial periods across all platforms.

Equal Opportunity Statement

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.