Offline Sales Executive

Job Title: Offline Sales Executive

Department: Sales

Work Set Up: Hybrid

Reports To: Sales Manager-Offline Sales



JOB SUMMARY

The Sales Executive is a mid-level individual contributor within the Offline Sales team, focused on business development support and new account acquisition. The role works closely with the Sales Manager — who remains the primary Watsons relationship owner- to provide BD execution support on Watsons, while independently driving new offline account development to expand Dermorepubliq's distribution footprint.

KEY RESPONSIBILITIES

Watsons BD Support

• Support the Sales Manager (primary Watsons relationship owner) on BD execution activities
• Assist in preparation of business proposals, assortment decks, and promo calendar presentations for Watsons
• Track Watsons BD pipeline: follow-throughs, pending approvals, timelines
• Coordinate with Watsons contacts on BD-related requirements and documentation, under Sales Manager direction
• Monitor Watsons sell-in and sell-out performance; flag gaps and escalate to Sales Manager
• Liaise with Sales Ops – Watsons to ensure BD commitments are operationally executed

New Account Development

• Prospect and qualify potential new offline retail accounts aligned with strategic direction set by the Sales Manager
• Own the full BD cycle for new accounts: outreach, pitch, negotiation, onboarding, and handover
• Maintain an active pipeline tracker with regular reporting to the Sales Manager
• Represent Dermorepubliq professionally in external partner meetings and trade engagements

Coordination & Reporting

• Contribute data and insights to monthly and quarterly business reviews
• Coordinate internally with Marketing, Supply Chain, and Trade Marketing to support account requirements
• Maintain accurate records of BD activities, proposals, and account status

Cross-Functional Coordination

• Coordinate with Supply Chain on stock availability and lead times for accounts being onboarded or expanded
• Work with Trade Marketing to align on promo mechanics, campaign materials, and activation support for Watsons BD initiatives and new accounts Coordinate with Sales Operations on sell-in/sell-out reporting, promo setup, and documentation requirements
• Align with Marketing on brand guidelines, product launches, and campaign timelines relevant to BD proposals and partner presentations
• Loop in Retail Operations on logistics and inventory movement for newly activated accounts
• Coordinate with Finance / Procurement as needed for trade terms, contracts, and account onboarding requirements
• Escalate unresolved cross-functional gaps to the Sales Manager with a clear summary and recommended next steps.

KEY KPIs

• Watsons BD Pipeline Completion — % of BD tasks completed on time vs. Sales Manager's plan
• New Account Conversion Rate — % of qualified prospects successfully onboarded
• New Accounts Onboarded — # of activated new accounts per quarter
• Proposal Turnaround Time — avg. days from brief to submission of BD proposals
• Field / Partner Meeting Completion — % of planned BD meetings conducted per month
• Issue Resolution Turnaround — avg. days to resolve flagged BD or execution gaps

QUALIFICATION AND REQUIREMENTS

Education

• Bachelor's degree in Business Administration, Marketing, or related field

Experience

• 2–3 years in sales, account management, or business development
• Background in FMCG, beauty, or personal care strongly preferred
• Prior exposure to Watsons, Mercury Drug, Robinsons Retail, or comparable modern trade is a strong advantage
• Proven track record of executing BD activities and managing accounts independently

SKILLS & COMPETENCIES

• Strong execution and follow-through — can run BD tasks independently with clear direction
• Good communicator — comfortable in external partner meetings and proposal presentations
• Data-driven and comfortable with sell-in/sell-out metrics and trade term tracking
• Highly organized, detail-oriented, with strong ownership mindset
• Collaborative — able to work cross-functionally within a fast-growing team
• Proficient in MS Office (Excel, PowerPoint); CRM experience a plus

WORK ENVIRONMENT

• Hybrid role combining office coordination and regular account related meetings and store visits
• Close collaboration with Sales, Retail Operations, SCM, Marketing and other support departments
• May require extended hours during launches, campaigns, and peak retail periods

EQUAL OPPORTUNITY STATEMENT

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.