Communications Specialist

Position Overview & Responsibilities

Our partner company, the Intermark Group, the nation's top psychology-driven marketing agency, has an immediate opening for a leader in our Communications and Content Amplification area, specifically focused on developing strategies, content, and data-driven marketing campaigns.

We are seeking a skilled and highly motivated individual to break new ground in how we develop + amplify client and agency messages using Social Media, PR and Influencer Marketing disciplines. The ideal candidate is passionate about social media trends, platforms, and strategies, and must demonstrate a strong, proactive consultative approach to help lead and counsel clients and prospects.

• Develop and/or oversee campaign development and execution, including strategy, creative ideation, and influencer marketing tactics with a focus on increasing brand awareness and traffic across various platforms, including Instagram, Facebook, X (Twitter), and others
• Foster and maintain professional, productive client relationships
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Serve as an expert in fully integrated PR, Media Relations, and Social Media amplification programs while helping to develop communications plans
• Manage social media accounts, including monitoring trends and conversations
• Analyze program performance data to make informed decisions about future strategies
• Serve as a lead in social listening efforts/monitoring of online conversations
• Monitor news coverage and social media sentiments and provide reports + guidance to clients as needed
• Conduct industry research as needed to develop campaigns that reach client goals. Stay informed on trends, platform updates, and best practices in communications disciplines to drive innovation and growth
• Cultivate a culture of support, growth, and partnership among team members (in PR and Social Media disciplines)
• Serve as an ambassador of Intermark Group's capabilities as it relates to organic and new business opportunities
• Help to develop and recommend strategies for the Intermark Group brand and sub-brands

Qualifications

• Bachelor's degree in marketing, communications, or related field with 4+ years of proven experience driving and executing innovative communications strategies and tactics (Social media, PR, owned media)
• Passion for client service and an ability to juggle multiple projects and changing priorities
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• Experience leading and/or project-managing digital campaigns across social channels such as Facebook, Twitter, Instagram, and LinkedIn
• Ability to interpret and advise on data and metrics
• Creative thinker with the ability to generate innovative ideas and content
• Experience with social media management tools and publishing platforms, including a strong understanding of social media platforms, algorithms, and trends
• Excellent verbal, written, presentation, and problem-solving skills
• Ability to be flexible and precise under aggressive deadlines. Must be both a big-picture strategist and have a "do-er" mentality
• Critical thinker who is constantly looking for ways to evolve the capabilities of the agency