Digital Marketing Specialist

Supporting the head of eCommerce and Digital, the ideal candidate is detail-oriented, able to work in a fast-pace environment, has strong problem-solving skills, and ready to work across different areas, from eCommerce, digital marketing to admin.

This role requires a strong understanding of digital marketing principles and the ability to work independently.

Key Responsibilities:

• Maintain and update product information and availability.
• Oversee website content management (e.g. banners, promotions, building landing pages).
• Manage enquiries in relation to the digital channel, troubleshoot issues, and effectively manage tasks to ensure timely resolution.
• Management of EDM campaigns, including briefing, testing, scheduling, and tracking performance.
• Manage marketing automation campaigns, optimise the customer journey, testing and tracking results.
• Execute digital initiatives across various channels, liaising with internal stakeholder and external agencies to ensure timely delivery of campaign assets and adherence to deadlines.
• Assisting in digital project management and rollout, ensure clear communication and deliverables.
• Provide additional ad-hoc marketing support should they arise.

Required Skills and Experience:

• Proven experience in eCommerce website management, has strong understanding of digital marketing principles and strategies
• Proficiency in email marketing platforms (Klaviyo highly preferred) and CRM systems
• Proficiency in design software such as Adobe Photoshop and Canva (preferred)
• Proficiency in coding is highly preferred
• Proficiency in Office suite
• Experience with Google Analytics 4 (GA4) for data analysis and reporting
• Excellent analytical and problem-solving skills
• Strong attention to detail and organisational abilities
• Ability to work independently and meet deadlines
• Strong customer service and communication skills