Email Marketing Specialist

Overall purpose:

We are seeking a detail-oriented and results-driven Email Marketing Specialist to join our marketing team. The ideal candidate has a strong background in email marketing strategies, including automation, segmentation, and personalisation. This role requires proficiency in transferring data between email platforms and a thorough understanding of best practices to maximise engagement and conversion rates.

Essential duties and responsibilities:

Your role and responsibilities are and not limited to:

• Develop and Execute Email Campaigns: Create, manage, and optimise email marketing campaigns to drive engagement, lead generation, and sales.
• Email Automation: Design and implement automated email workflows for different customer journeys, ensuring timely and relevant communication.
• Segmentation and Targeting: Build and maintain segmented lists to ensure precise targeting based on customer behaviour, preferences, and demographics.
• Personalisation: Utilise dynamic content and personalisation strategies to enhance the customer experience and improve conversion rates.
• Data Management and Platform Migration: Transfer and manage data between different email marketing platforms, ensuring data integrity and compliance with best practices.
• A/B Testing and Optimisation: Conduct A/B tests to continually optimise subject lines, content, send times, and other key elements of email campaigns.
• Analytics and Reporting: Track and analyse campaign performance metrics (open rates, click-through rates, conversions) and provide actionable insights for continuous improvement.
• Compliance and Best Practices: Ensure all email campaigns comply with relevant regulations and adhere to industry best practices.
• Collaboration: Work closely with the marketing and sales teams to align email strategies with broader marketing initiatives.

Knowledge, skills, and experience requirements:

Essential:

• Proven experience as an Email Marketing Specialist or in a similar role.
• Minimum of 3+ years experience in Email Marketing.
• Proficiency in numerous email marketing platforms (e.g., EngageBay, Mailchimp, HubSpot, Klaviyo, Marketo).
• Strong knowledge of email automation tools and CRM systems.
• Expertise in segmentation, targeting, and list management.
• Understanding of user experience within email marketing.
• Exceptional written and verbal communication
• Ability to prioritise/ multitask, and work with stakeholders
• An ability to work within a fast-paced environment and upskill rapidly where required.

Highly Regarded:

• Experience with HTML/CSS for email design.
• Knowledge of digital marketing strategies beyond email, including content marketing.
• Certification in email marketing or related fields.