Part-Time Marketing Assistant (B2B Digital Marketing)

About the Role

We are looking for a creative and results-driven Part-Time Marketing Assistant to support our client in the industrial products industry. This role is ideal for someone with experience in digital marketing, lead generation, and marketing content creation who enjoys working on B2B campaigns.

You will assist in developing marketing materials, creating product catalogues, supporting paid advertising campaigns, and generating qualified leads through digital marketing initiatives.

Key Responsibilities

• Create and maintain product catalogues, brochures, and other marketing collateral.
• Write compelling product descriptions tailored for B2B customers.
• Assist in planning and executing digital marketing campaigns across Meta and Google Ads.
• Conduct market and competitor research.
• Support lead generation initiatives through paid advertising and digital marketing.
• Monitor campaign performance and prepare reports on key marketing metrics.
• Coordinate with the sales team to ensure marketing materials align with business objectives.
• Assist with website content updates and marketing communications.
• Create basic marketing presentations and campaign proposals.

Qualifications

• At least 2-3 of experience in Digital Marketing, Marketing Assistant, or a similar role.
• Experience with Meta Ads Manager and Google Ads.
• Understanding of B2B marketing and lead generation strategies.
• Strong copywriting and content creation skills.
• Experience creating marketing collateral such as product catalogues, brochures, or presentations.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Excellent written and verbal English communication skills.
• Highly organized with strong attention to detail.
• Able to work independently and manage multiple tasks.

Nice to Have

• Experience marketing industrial, manufacturing, construction, mining, engineering, or technical products.
• Knowledge of SEO and Google Analytics.
• Experience using CRM platforms such as HubSpot, Zoho, or Salesforce.

What You'll Be Working On

As part of our recruitment process, shortlisted candidates should be comfortable performing tasks similar to the following:

• Developing a professional product catalogue for industrial products.
• Planning and presenting a B2B lead generation strategy using Meta Ads and Google Ads.
• Identifying target audiences and recommending digital marketing approaches.
• Writing compelling Google Search Ads and marketing copy.
• Monitoring campaign performance using relevant KPIs.