Lead Generation Specialist

The Lead Generation Executive will be responsible for executing activities that support the clients business development and sales pipeline growth. The specific responsibilities include:

1. Cold Calling and Outreach
• Engage potential customers through cold calls, emails, and other outreach methods to generate leads.
• Schedule appointments or demonstrations with decision-makers based on identified business opportunities.
2. Lead Qualification and Follow-Up
• Evaluate and qualify leads to determine their fit with the clients offerings.
• Maintain consistent follow-up with prospects to nurture relationships and drive conversions.
3. Data Management and Research
• Conduct research to identify potential customer segments and gather relevant information for targeting.
• Ensure customer databases are accurate and updated through data mining and cleansing.
4. Utilization of Tools and Platforms
• Leverage tools such as LinkedIn and other CRM platforms for lead generation and engagement.
• Adapt to new tools and technologies introduced for improving lead generation processes.

Qualifications:

• At least 6 months of experience in cold calling, lead generation, telemarketing, telesales, or appointment setting.
• Proficiency in MS Office applications, including Word, Excel, and Outlook.
• Experience with LinkedIn and other CRM platforms for networking and lead generation.

Skillset:

• Strong communication skills, both verbal and written, with the ability to effectively engage prospects.
• Excellent interpersonal skills to build rapport and nurture relationships with potential customers.
• Ability to articulate a value proposition clearly and persuasively.
• Strong research and data organization skills to maintain accurate and updated customer information.
• Adaptability to new tools, software, and processes.
• High attention to detail and organizational skills to manage multiple tasks and leads simultaneously.
• Self-motivated and results-oriented, with the ability to meet or exceed lead generation targets.