Digital Marketing Specialist (Rockdale)

Mission

This role reports to the Vice-President Branding & Communications. You will join a communications department that’s focused on the creation of customer value across all digital and traditional channels. Working with multiple divisions and supporting four regions, we lead the targeting of key customers, groups, and stakeholders with engaging, insightful content. Our goal is to be First in Mind – First in Choice. This requires us to be present where our customers are, ensuring the visibility and consistency of our brand across all relevant platforms. Your role will focus on working across all aspects of content strategy. You will join a dynamic team that is working as an internal agency to all stakeholders across our 900+ people business unit.

Roles And Responsibilities

Drive and maintain content calendar across blogs, web sites, social media, and all digital channels.

Write and publish first class content through interviewing key stakeholders and primary research.

Manage all aspects of our local web site and targeted campaign pages.

HubSpot database management, including development and segmentation.

Marketing automation strategy, design, and implementation.

Email template design.

Social media planning, posting, and monitoring.

Developing reports and dashboards to demonstrate ROI and value creation.

Wok with our product management team and content team to develop the needed and appropriate content.

Work with the communications team on key events as needed.

What you can expect from us?

Choose your career with us!

Drive your Career, Explore Opportunities, Realize your Passion . . .

Attractive Benefits Include

• Excellent compensation package, including a flexible benefits plan, and generous 401 (k) retirement plan
• Health insurance/ Dental insurance/ Vision insurance
• Competitive Paid time off
• Annual Bonus
• Salary based on knowledge, skills, and experience. Additional technical training provided for the most qualified candidate.
  

Are we a good fit?

We're a Swedish company. The Swedish human culture still runs through the veins of our 38,000 employees in more than 90 countries. It has a strong family feeling with a warm respect for every individual and we strive for strong diversity. We also invest heavily in our customers, in the environment,  but first and foremost in our own people. In this way, we provide a stimulating environment in which you can develop your competencies daily. Moreover, our family work atmosphere gives you the flexibility to find an optimal balance between work and private life.

What we expect of you?

Hubspot certified.

Previous experience Sprout Social and Adobe AEM is a plus.

Experience in similar B2B companies is a plus.

Must be able to work independently and on a team, have excellent organizational, interpersonal, verbal and written communication, analytical and problem-solving skills. Must be proficient in Microsoft Office, including Word and Excel.

Bachelor’s Degree in Business or Marketing or equivalent through a combination of education and experience.

City

Rock Hill, SC

Where will your passion take you?

We believe in challenging the status quo, always looking for a better way. Our leading-edge technology and close customer collaboration enable us to innovate for a sustainable future. We believe that passionate people make it happen. With us, you have the authority to act and many opportunities to create lasting results.

We offer a wide range of interesting job roles and many opportunities to grow. This is where it begins – Join us at the Home of Industrial Ideas.

We are an equal opportunity employer and complies with all applicable federal, state and local fair employment practices laws. We strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state or local law. All of our employees, other workers and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits and termination of employment.