Job Description:
- Job Brief:
We are looking for a knowledgeable and passionate Marketing Specialist, who is skilled in planning, designing, and executing strategies to ensure all marketing efforts are successful. This role involves analyzing trends, customer data, and competitive insights to create effective campaigns that yield desired results. The ideal candidate should have excellent communication skills to interact with customers, vendors, partners, and other stakeholders on various levels.
- Roles and Responsibilities
Research markets, analyze customer data, and create strategies to reach the target audience.
Develop and execute marketing strategies for products and services, including creating campaigns, managing budgets,
Analyze market trends, customer data, and competitive insights to drive revenue and customer loyalty.
Work with other teams within the company, such as sales, public relations, and customer service to ensure successful marketing initiatives.
Use various analytics tools to track the success of campaigns, monitor customer feedback, and make data-driven decisions about future marketing strategies.
Stay up to date with hospitality industry news and trends to ensure that marketing efforts are always current.
Create content such as reports, presentations, press releases, newsletters, and other materials to promote the brand.
Identify customer service issues, anticipate customer needs, and develop solutions to address them.
Manage the day-to-day operations of the marketing department, including overseeing any staff and managing budgets.
Represent the company and its products at conferences, trade shows, and other events.
- Requirements:
A bachelor's degree in marketing or a related field from a recognized university
Certification in marketing or digital marketing
At least 3-5 years of experience in a marketing role
Knowledge of digital marketing tools and analytics software
Strong communication and writing skills for interacting with customers, vendors, and stakeholders
Creative and analytical thinking for problem-solving
Organizational skills and the ability to manage a team
Experience in copywriting and graphic design
Knowledge of customer segmentation and targeting