Marketing Manager

Job Description

Responsibilities:

• Develop marketing concepts, objectives, and methodology to promote existing and upcoming programs.
• Design and develop innovative marketing strategies and improve existing strategies.
• Identify new target markets for current and upcoming programs.
• Determine and closely analyze competitor data.
• Plan, prepare, and review the marketing annual plan and budget.
• Prepare overall marketing presentations, reports, and reviews for board members.
• Attend outdoor meetings, press conferences, exhibitions, open days, and other events, even beyond regular working hours.
• Determine and establish marketing campaigns from concept to completion.
• Prepare and supervise marketing materials, press releases, and advertisements.
• Work closely with the graphic design and video editing team to ensure all marketing collateral is in place.
• Strategize print promotional campaigns and provide accurate inputs for them.
• Ensure effective creation and distribution of promotional materials like brochures, posters, pamphlets, etc.
• Plan and create original content, including writing newsletters, press release articles, social media platforms, and the College website.
• Identify existing markets and develop new and effective content to address gaps.
• Coordinate with media partners, business development agencies, and advertising agencies for implementing marketing activities.
• Ensure all outdoor marketing (billboards, hoardings, flags, etc.) are updated and in good condition.
• Plan and implement digital media campaigns, analyze results, and prepare reports.
• Manage and enhance the College's brand equity across all social media channels, and assess new channels for implementation.
• Organize and coordinate with academic departments for events, competitions, and outdoor visits.
• Ensure the University website is updated, fast, and effective.
• Ensure onsite and offsite SEO for the website is in place.
• Ensure gift items in the marketing store are in stock and in good condition, keeping track of quantities of each item.
• Interact with higher authorities within and outside the company to obtain necessary approvals, permissions, etc.
• Inculcate team spirit for the success of marketing projects and activities.
• Ensure that all marketing and other activities comply with University regulations.
• Maintain up-to-date records and attend meetings as required.
• Perform other related duties as needed.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
• Proven experience in marketing roles, preferably in the education sector.
• Strong analytical skills with the ability to interpret data and trends.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Ability to manage multiple projects and meet deadlines.
• Creative thinking and problem-solving abilities.
• Familiarity with SEO best practices and website management.
• Strong leadership and team management skills.
• Bilingual(Fluent in English and Arabic)

About City University Ajman:

City University Ajman is a prestigious institution dedicated to academic excellence, research innovation, and community engagement. We offer a diverse range of programs and opportunities for students to excel in their chosen fields. Join us in shaping the future of education and research.

Why should you join City University Ajman??

Step into a rewarding career at City University Ajman, an Equal Opportunity Employer dedicated to fostering an environment where you can excel professionally while maintaining a healthy work-life balance. Experience an amalgamation of positive workplace culture, medical support, dietary guidance, and health check-up campaigns. Enjoy generous annual leave for rejuvenation and quality time with loved ones, all within a collaborative and inclusive team. Engage in continuous learning through our training and development programs, and celebrate achievements at various employee events. As a token of gratitude, we offer an annual airfare allowance and a robust rewards and recognition program for your dedication. Join us at City University Ajman, where your career is not just a job but a fulfilling journey in a supportive and enriching work environment that promotes equal opportunities for all.

To apply for the Marketing Manager position at City University Ajman, please click the button below. Fill in the required details and upload your curriculum vitae (CV) to submit your application.