Digital Marketing Optimization Specialist – German Speaking (EU)

Key Responsibilities

• Manage and optimize digital advertising campaigns, primarily Google Ads

• Monitor daily campaign performance and implement optimization strategies

• Conduct keyword research, bid adjustments, and budget optimization

• Analyze performance metrics and identify opportunities for improvement

• Ensure campaigns meet quality, policy, and performance standards

• Prepare basic performance reports and optimization insights

• Collaborate with internal teams to support overall marketing goals

Required Qualifications

• Fluent German (written and spoken)

• Minimum 1 year of experience with Google Ads (mandatory)

• Basic understanding of online advertising and performance marketing

• Strong analytical and problem-solving skills

• Ability to work in a structured, process-driven environment

• Valid EU ID or Residence Card for Portugal (mandatory)

Preferred Qualifications

• Google Ads certification

• Experience with PPC, paid media, or digital marketing roles

• Familiarity with analytics and performance measurement tools

• Ability to manage multiple campaigns simultaneously

Salary & Benefits

• Competitive salary package

• Performance-related incentives

• Relocation package provided (where applicable)

• Health insurance

• Paid leave and public holidays

• Hybrid working arrangement

• Modern office location at LACS Santos, Lisbon

• International and multicultural work environment