About the job Marketing Specialist
Marketing & Design Specialist
Job Description
Expected start date: ASAP (position is open if you can still read this)
Positions Open: 02
Experience required: 0 to 2 years of working in a rapid startup environment
Education required: Education is flexible; however, a background in engineering is a plus
Salary package:
Competitive salary and benefits package
Monthly performance-based increments & cash bonuses
Perks:
Opportunity to work & grow with a Y-Combinator backed Founder who
has been doing startups for more than a decade- More than 90% of customers are based in the USA (get exposure working on cutting-edge/disruptive tech)
- Opportunity to travel abroad and gain invaluable exposure
We have offices in Pakistan, Qatar & America.
- Experience Hyper-growth in your career based on the Silicon Valley mindset
A strong base salary
Flexible working hours
High performance oriented and resilient work environment / workstation
Company Issued Laptops/ Electronic Devices based on need and performance
Free Food (Breakfast / Lunch / Dinner/ Snacks/ Fruits and Beverages)
24/7 Access to the office
Performance base paid cool-off periods
Dedicated time / Access to a plethora of Learning Resources
Knowledge base mini library present at the office
Fastest network (internet) in Pakistan
Medical insurance, treatment and employee care for astronauts
Overnight Stay Facilitation: Sleeping pods and Lockers
Recreational activities / trips
Highest Grade Massage Chairs
Gaming corner - PS5
Insured parking space
Support team available for facilitation of employees
Taxation, Accounts and legal assistance for the employees.
The best work culture/team environment in the world! Primed to set you up for either running your own company or being a C-Level Executive in one.
Location
Full-time - Islamabad, Pakistan (F-7 Markaz)
This position requires you to travel Internationally to the MENA region and beyond if necessary.
Based upon your exceptional performance, you might be assigned to work at one of our international bases.
About Cowlar
Cowlar is a venture-funded, Y-combinator start-up creating & delivering world-class engineering products and solutions in Retail, Industrial Automation, Enterprise Software, F&B, Internet of Things (IoT), Machine Learning, Robotics, Industry 4.0, and associated fields. Our exceptional team uses engineering best practices and a first-principles approach to solving complex problems and delivering enterprise-scale projects at warp speed.
With a culture that empowers big ideas and a focus on making our people the best version of themselves through continuous upskilling and enablement, we believe this is a place where exceptional talent comes together to make magic happen across multiple verticals. We’re looking for like-minded people who understand our mission and are willing to become part of the journey.
We’re looking for people who are not afraid of learning something new, who focus on hypergrowth, teach others what they have learnt and uphold the culture of the company. The ideal candidate should be self-driven and motivated. We want to work with people who realize their own potential and can execute quickly. We do not compromise on quality and your role should be to raise the bar and motivate others to be at their best.
Important Further Reading:
We value our culture above all else - Please go through this Culture Document carefully to understand our culture, values and what we represent.
Check out our website: cowlardesignstudio.com
To learn more about the type of work we have done.
Primary Responsibilities
Content Creation & Brand Management
Design compelling visual content across multiple platforms using industry-standard tools
Create and manage engaging social media content primarily for LinkedIn, YouTube, and Twitter(X)
Develop professional marketing materials including infographics, product mockups, and sales collateral
Produce high-quality demo videos and animated explainer content showcasing product features and benefits
Maintain consistent brand identity across all company touchpoints and marketing materials
Strategic Marketing
Plan and execute targeted social media campaigns to increase brand visibility and engagement
Develop comprehensive marketing strategies aligned with company goals and industry trends
Analyze marketing performance metrics and provide actionable insights for continuous improvement
Research and recommend optimal allocation of marketing budget across different channels
Write engaging blog posts and articles to enhance community engagement and thought leadership
Sales Support
Create impactful pitch decks and commercial materials that effectively communicate product value
Design UI elements and visual assets for software applications and web presence
Collaborate on outreach strategies to connect with potential clients and partners
Develop sales enablement materials that clearly articulate product benefits and solutions
Technical Expertise
Utilize advanced design software including Adobe Creative Suite and Figma for professional-grade content
Manage social media presence using tools like Buffer and Hootsuite for optimal engagement
Track and interpret analytics to measure campaign effectiveness and guide strategic decisions
Document processes and stay current with emerging industry trends and best practices
Requirements
REQUIRED TOOLS & SKILLS
Collaboration - Experience with Excalidraw or similar whiteboarding tools
Social Media Management - Demonstrated ability with Buffer, Hootsuite
Documentation - Expertise with Google Slides & Google Docs
Analytics - Google Analytics implementation and data-driven decision making
Visual Content Creation - Photography, videography, and photo editing capabilities
Digital Marketing - Strong understanding of SEO techniques and fundamentals
AI - Tooling: Cowlar provides paid accounts of all popular LLMs. ChatGPT, Claude, Gemini. You are expected to know how to properly utilize AI chatbots and AI tooling to automate and speed up your work.
- Additional Tools - Experience with Hubspot for tracking and nurturing leads. Jira, Confluence, Notion experience is also highly advantageous.
GENERAL REQUIREMENTS
Educational background is flexible; marketing, design, or technical field preferred
High-energy individual with a consistently positive attitude
Experience working with international teams
Excellent written and verbal communication skills
Demonstrated ability to multitask, prioritize, and manage time effectively
Self-starter capable of immediate productivity with minimal supervision
Ability to thrive in fast-paced environments and navigate ambiguity
Strong process improvement mindset
Professional proficiency in English required; Arabic language skills advantageous
Quick adaptation to new tools and technologies
Entrepreneurial mindset with product-driven focus
Natural inclination for taking initiative
Leadership qualities that elevate team performance
Preferred Characteristics
Exceptional communication skills, both written and verbal, tailored to diverse audiences
Strong project management and reporting skills, with a focus on cross-functional collaboration
Persistent and action-oriented, with a bias towards rapid execution
Adaptable and quick to learn new technologies and methodologies
Ability to balance quality work with efficient delivery
Organized and detail-oriented, ensuring high-quality output
Anticipates potential issues and plans accordingly
Embraces the company's culture of rapid growth and innovation
Capable of making sound decisions quickly, especially under pressure
Shows initiative in identifying and solving problems without constant supervision
Solution-oriented approach with strong prioritization skills
Excellent problem-solving abilities, including technical debugging when necessary
Strong time management skills and ability to meet deadlines
Innovative thinker, capable of developing creative solutions
Individual Characteristics
Resilient mindset with the stamina to persevere through challenges
Self-disciplined with a consistent work ethic and the courage to address issues directly
Nimble problem-solver, adept at developing creative solutions in a fast-paced environment
Proactive in seeking and providing constructive feedback
Committed to continuous learning and self-improvement
Team player who values collective success over individual accolades
Accountable for own work and responsible in exercising professional freedom
Demonstrates integrity and builds trust through consistent, reliable performance
Exhibits high energy and maintains a positive attitude in all situations
Contributes to a respectful work environment, valuing diversity of thought and background
Collaborative mindset with a focus on achieving team goals
Highly adaptable and flexible in the face of changing priorities and environments
Unwavering commitment to quality and customer satisfaction
Self-motivated to complete tasks independently while excelling in team settings
Resilient and persistent, with the stamina to overcome challenges
Strong ethical foundation with the courage to address issues directly
Curiosity-driven, with a passion for continuous learning and self-improvement
Strong interpersonal skills, able to build rapport with diverse stakeholders
Detail-oriented while maintaining a strategic perspective
How to apply
Visit work.cowlar.com and apply to the available position
OR
Email careers@cowlar.com with Subject: [Your Name] - [Position]
Note: We strongly recommend preparing a portfolio to accompany your resume. This portfolio should be a comprehensive showcase of your design skills, marketing expertise, and creative execution. Please include:
Examples of your best graphic design work, social media campaigns, and marketing materials
Samples demonstrating your proficiency with Adobe Creative Suite, Figma, and video production
Case studies showing how your visual content has supported business objectives and sales efforts
Examples of brand development work, content strategy, and analytics-driven marketing decisions
The format & length of the portfolio is completely up to you. Deciding such things are part of the test.
Remember, both the content and the presentation quality of your portfolio matter. This is your opportunity to demonstrate your attention to detail, creativity, and ability to create impactful visual communication key skills for this role.
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We care less about years of experience and more about your drive, problem-solving skills, initiative, work ethic, personal integrity, and creativity. A primary requirement for this role is an extraordinary knack for clear and concise communication. You can demonstrate that knack by explaining why you think our company is a good match for you.