Sales Manager - ESS - Fire Systems - China

Our client is a global leader in fire protection, specializing in both fire detection and fire suppression systems for commercial, industrial, and high-risk environments. Their technologies are designed to protect life, property, and business continuity by combining early-warning detection with rapid, effective fire response.

On the detection side, the company manufactures advanced smoke, heat, and multi-sensor detectors integrated with intelligent control panels that deliver real-time monitoring, alarms, and automated safety responses. These systems enable fires to be identified at the earliest possible stage, minimizing potential damage through swift action.

On the suppression side, they offer a range of mechanical systems, including sprinklers, pumps, and flow-switches, all engineered to address specific risks and seamlessly integrate with detection systems for coordinated and efficient fire mitigation.

Renowned for reliability, innovation, and compliance with international standards, our client delivers comprehensive, configurable fire safety solutions trusted by businesses worldwide.

Job Purpose

The Sales Manager Energy Storage Fire Systems (ESS) - China will be responsible for driving the sales and business development of fire alarm systems within the energy storage industry in China.

This role requires close collaboration with key business partners, marketing, manufacturing, customer service, and senior management to maximize growth, profitability, and long-term return on investment.

The sales strategy begins with understanding customer needs before they become challenges. Our client is committed to delivering customer success through their deep expertise in fire alarm and releasing control systems.

The successful candidate will manage all aspects of engagement with both existing and new customers, developing strong relationships and delivering tailored solutions that meet specific business requirements. You will define and execute growth strategies for key accounts while aligning with overall business objectives and leveraging your technical and commercial expertise to communicate the companys value proposition effectively.

A highly competitive compensation package is offered, including a base salary complemented by a generous commission scheme and additional benefits. The final offer will reflect the candidates experience, education, location, and other relevant factors.

Key Responsibilities

• Manage and support Engineered System Distribution (ESD) channel partners
• Engage directly with end-users and provide ongoing support
• Deliver technical and application support to customers and partners
• Identify opportunities and manage the sales cycle from lead to close
• Articulate and promote the Potter value proposition
• Utilize CRM tools (preferably Salesforce) to manage opportunities and reporting
• Develop account plans and execute targeted sales strategies
• Negotiate terms and close deals effectively
• Build and maintain strong relationships with customers and stakeholders

Required Skills & Abilities

• Fluent in Mandarin (essential); proficiency in English is an advantage
• Strong interpersonal and relationship-building skills, with integrity and professionalism
• Excellent communication, negotiation, and presentation abilities
• Effective time management and organizational skills, with the ability to meet deadlines
• Analytical and problem-solving mindset
• Proven ability to prioritize, delegate, and manage multiple tasks
• Understanding of B2B sales, distribution networks, and regional business practices
• Strong listening skills with the ability to identify and respond to customer needs
• Ability to work independently and travel extensively across China and the wider region
• Proven sales management experience, ideally in technical or industrial markets

Required Qualifications

• Minimum 6 years experience in sales, ideally within the fire protection, life safety, or industrial sectors
• Bachelors degree in Business, Engineering, or a related field
• Demonstrated experience in sales or account management
• Familiarity with CRM systems (Salesforce preferred) and customer service principles
• Proficiency in Microsoft Office Suite
• Willingness and ability to travel frequently

We Value

• Post-secondary education or equivalent experience
• Strong knowledge of fire alarm systems used in battery energy storage applications
• Ability to influence stakeholders at all levels within a matrixed organization
• Proactive, self-motivated, and results-oriented attitude

• Strong consultative selling skills, from opportunity identification to negotiation and closing
• Proficiency in Microsoft Word, Excel, PowerPoint, and Teams

Our Commitment

Our client is an equal opportunities employer, committed to fostering an inclusive workplace where all employees can thrive. They welcome applications from all suitably qualified candidates, regardless of age, disability, gender reassignment, marital status, pregnancy, race, religion, belief, sex, or sexual orientation. Reasonable adjustments are available for candidates or employees with disabilities.