European Area Sales Manager - Fire Suppression

Our client is a global leader in fire protection, specializing in both fire detection and suppression systems for commercial, industrial, and high-risk environments. Their solutions are designed to protect life, property, and business continuity by combining early-warning detection with rapid, effective fire response.

On the detection side, they manufacture advanced smoke, heat, and multi-sensor detectors connected to intelligent control panels that provide real-time monitoring, alarms, and automated safety responses. This ensures fires are identified at the earliest possible stage, allowing prompt action to minimise damage.

For suppression, they offer versatile mechanical systems, including sprinklers, pumps, and flow-switches. These are tailored to specific risks and integrate seamlessly with detection systems, ensuring coordinated and efficient fire mitigation.

Renowned for reliability, innovation, and compliance with international standards, they deliver complete, configurable fire safety solutions trusted by businesses worldwide.

Job Purpose

The Europe Area Sales Manager, Fire Suppression, will drive sales growth across the European region. This role involves working closely with customers to understand their needs, delivering expert product knowledge, and strengthening the companys presence across diverse European markets. The position requires a strategic mindset, strong relationship-building skills, and a deep understanding of regional market dynamics to support long-term business development.

Key Responsibilities

Develop and execute sales strategies for fire suppression systems (e.g., Sprinkler monitoring products, Potter Brand & Safe Signal and Potter N2 systems)

Achieve sales targets within assigned territories or verticals across the EU/UK

Identify and pursue new business opportunities in sectors including industrial, commercial, residential, oil & gas, data centres, and infrastructure

Build and maintain strong relationships with consultants, contractors, facility managers, fire marshals, and end clients

Keep updated with local and international fire safety codes and ensure all product/service offerings are compliant

Collaborate with engineering and service teams to prepare technical proposals and quotations

Represent the company at industry events, exhibitions, and technical seminars

Monitor market trends, competitor activity, and customer feedback to inform strategy

Prepare and present sales forecasts, budgets, and performance reports to senior management

Engage with engineering consultant firms to secure product specifications

Carry out any other duties as reasonably requested

Required Skills & Abilities

Fluency in English; proficiency in at least one additional European language preferred

Strong interpersonal skills, acting with integrity, professionalism, and confidentiality

Excellent communication, negotiation, and presentation abilities

Effective time management and organisational skills, with the ability to meet deadlines

Analytical and problem-solving skills

Ability to prioritise and delegate tasks appropriately

Understanding of B2B sales, distribution networks, and regional business practices

Strong listening skills and the ability to quickly identify customer needs

Ability to work independently and travel extensively across Europe

Proven experience in sales management, preferably in international or European markets

Required Qualifications

Minimum of 10 years experience in sales, ideally within fire protection, life safety, or industrial sectors

Bachelors degree in Business, Engineering, or a related discipline

Familiarity with sales processes, customer service principles, and CRM systems (Salesforce experience desirable)

Comfort using technology including Microsoft Office Suite

Ability and willingness to travel up to 75% of the time

Work Environment & Benefits

This role operates remotely, with travel across Europe as required

Flexible working arrangements, including home-based options

Competitive compensation package, including performance-based incentives and benefits

Inclusive and supportive workplace fostering diversity, equality, and accessibility

Our Commitment

Our client is an equal opportunities employer, dedicated to creating a workplace where all employees can thrive. They welcome applications from all suitably qualified individuals, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. Reasonable adjustments will be provided for candidates or employees with disabilities.