Event Marketing Executive

DUTIES AND RESPONSIBILITIES:

• Event Strategy & Concept Development: End-to-end event management from concept initiation to execution. Collaborate as a thought partner to brainstorm creative ideas, thematic concepts, and event objectives aligned with company goals.
• On-Site Execution & Setup: Hands-on involvement in physical setup, booth installation, staging, logistics, and dismantling/packing up after events. Ensure all operational and technical aspects run smoothly on-site.
• Event Operations & Budgeting: Oversee event timelines, vendor negotiations, procurement, and budget management. Coordinate with external partners, organizers, venues, and suppliers to ensure seamless delivery.
• Special Campaigns & Packages: Design, package, and price event-related promotional offers, sponsorship proposals, or special campaign packages to drive engagement and revenue.
• Post-Event Analysis & Reporting: Measure, analyze, and generate comprehensive post-event performance reports. Track KPIs, foot traffic, lead generation, and ROI to provide actionable insights for future improvements.
• Cross-Functional Collaboration: Work closely with marketing, creative, sales, and internal teams to ensure integrated branding, promotional collateral, and cohesive event communications.
• Project Support & Adaptability: Assist senior team members on large-scale events while independently taking ownership of smaller events or assigned sub-projects.

KNOWLEDGE, SKILLS AND ABILITIES:

• Proven experience in end-to-end event marketing, booth production, and event operations.
• Hands-on attitude; willing to get boots on the ground for physical setup, logistics, and post-event pack-up.
• Strong creative mindset with problem-solving skills to handle on-site emergencies and unexpected changes calmly.
• Excellent negotiation, communication, and interpersonal skills to manage vendors, stakeholders, and visitors effectively.
• Strong organizational skills with the ability to multitask, prioritize under pressure, and meet tight event deadlines.
• Basic analytical skills to read event data, lead quality, and synthesize post-event reports.
• Self-driven, energetic, and result-oriented with a strong "can-do" attitude.
• Eager to learn new things in a fast-moving, dynamic environment.
• Team player with a positive mindset, high responsibility, humility, and a strong focus on business impact.

EDUCATION AND EXPERIENCE:

• Bachelor's degree in Marketing, Event Management, Communications, or any related fields.
• Minimum 2 years of experience in Event Marketing, Event Agency, or Trade Marketing (Experience in both B2B and B2C events is a plus).

WORKING CONDITIONS & SPECIAL REQUIREMENTS:

• Ability to work flexible hours, including weekends, evenings, or travel on-site as required by the event schedule.
• Physical ability to manage, transport, and assist in setting up event equipment, booths, and marketing materials.