About the job Influence, Affiliate and Social Media Manager
Influencer, Affiliate & Social Media Manager
Remote / International · Part-Time or Full-Time Contractor · Gear Keeper
About Gear Keeper
Gear Keeper is made in Ventura, California by Hammerhead Industries — we engineer and build retractable tethers, lanyards and mounts used by firefighters, divers, hunters, fly fishermen, and industrial safety professionals, backed by an Unbreakable Promise warranty. This role leans into the communities that live on social: fire and rescue, scuba, hunting, fly fishing, trucking and jobsite safety. These communities don't respond to marketing — they respond to proof and to people who've actually done the work.
About the Role
We're looking for a highly resourceful, experienced Influencer, Affiliate & Social Media Manager to build, own, and operate our creator, affiliate, and organic social programs — from scratch. There's no existing team, playbook, or tech stack waiting for you. This is a high-autonomy role: we provide brand direction, product knowledge, and resources, and you determine how to turn that into results.
Most importantly, we want someone exceptionally good at using AI to increase their impact and output — someone who can accomplish significantly more than a traditional social media manager when equipped with AI, automation, strong judgment, and strong execution.
What You'll Own
Influencer & Creator Program — identify and build a pipeline of creators who authentically fit the brand; run personalized outbound outreach at scale; manage product seeding, negotiations, and ongoing relationships; track outreach, response rates, and ROI.
Affiliate Program — recruit and onboard affiliates; develop campaigns and incentives; proactively engage affiliates rather than waiting for them to sell; monitor performance and recommend program improvements.
Organic Social Media — own the social strategy, content calendar, and publishing across priority platforms; turn brand assets and customer/creator content into compelling posts; track performance and flag content worth paid amplification.
Content Engine — build a repeatable system (not just a posting calendar) for generating concepts, briefs, scripts, and copy; source and repurpose UGC and creator content into an organized, reusable library.
AI Is a Core Part of the Job
We're specifically looking for someone who already uses AI as an integral part of how they work — for creator research, personalized outreach, content generation, performance analysis, and building automations or AI agents that handle repetitive work. We care less about which tools you use than how creatively and effectively you use them. Simply using ChatGPT to write captions is not what we mean by being AI proficient.
What Success Looks Like
Within the first 30–90 days, you should have a functioning operating system running for creator discovery, outreach, product seeding, affiliate recruitment, content creation, organic publishing, and reporting — with a clear pipeline you can explain, including what's working, what isn't, and what's next. Over time, success means a growing network of creators and affiliates consistently driving content, traffic, and sales, alongside a stronger organic social presence.
Who We're Looking For
You're probably a strong fit if you've personally built and managed influencer, creator, affiliate, and/or social media programs from scratch (not just operated inside an established one); are comfortable being the sole owner of a function and working independently; know how to turn a broad objective into an actionable plan; can manage dozens or hundreds of creator relationships; communicate professionally with creators and partners; understand basic e-commerce/performance marketing metrics; and take responsibility for results rather than just completing tasks.
This role probably isn't for you if you need daily direction, have never personally recruited influencers or affiliates, are uncomfortable with outbound outreach or independent decisions, or your main use of AI is asking ChatGPT to write captions.
Experience
We care more about demonstrated capability than years of experience. Strong candidates will likely have hands-on experience with several of: influencer marketing, creator outreach, affiliate marketing, organic social, Instagram/TikTok/YouTube/Meta, UGC, e-commerce/Shopify brands, affiliate platforms, CRM systems, AI tools, and analytics/reporting.
Working Relationship
Remote contractor role, structured as part-time or full-time depending on the right candidate's experience and availability. Significant autonomy and responsibility — you'll build and run this function, with access to the brand, products, and internal knowledge you need to do it.