Paid Media Operator

Paid Media Specialist — B2B (Google Ads & LinkedIn Ads)

We're looking for a senior paid media operator to join our team as an embedded extension, owning day-to-day campaign execution and account strategy across Google Ads and LinkedIn Ads for B2B clients in the US market.

Google Ads LinkedIn Ads B2B Full-time · 40 hrs/weekSCHEDULE40 hrs / weekTIME ZONEUS Eastern overlapLOCATIONRemote · NearshoreCOMMUNICATIONSlack + Zoom

ABOUT THE ROLE

This is not a junior ad-ops position. We need someone who can execute with precision, think strategically, and navigate ambiguity. You'll work embedded within our team, taking ownership of backend account work across multiple B2B clients while founders retain customer relationships and final judgment.

You'll be expected to understand each client's ICP, funnel, and business context — not just manage platforms. Success here is measured in pipeline and revenue quality, not platform metrics alone.

RESPONSIBILITIES

• Absorb and internalize client context: ICP, positioning, sales notes, call transcripts, past campaigns, landing pages, and CRM data.
• Audit Google Ads and LinkedIn Ads accounts; identify structural issues, wasted spend, tracking gaps, pacing problems, audience misalignment, and weak campaign/LP fit.
• Translate audits and client context into account plans, action items, campaign briefs, and experiment recommendations.
• Support campaign setup and QA across Google Ads and LinkedIn Ads.
• Monitor Google campaigns for search terms, negatives, match-type issues, cannibalization, bidding, pacing, conversion tracking, and budget leakage.
• Monitor LinkedIn campaigns for audience fit, delivery, pacing, creative fatigue, retargeting logic, and early signal quality.
• Prepare concise internal reporting: what happened, why it matters, what changed, and what's next.
• Think across the full B2B funnel — awareness, demand capture, and pipeline creation — understanding how Google and LinkedIn play different roles at each stage.
• Use internal product and AI workflows; provide practical feedback on where tooling saves time or fails real-world execution.

REQUIREMENTS

• Strong hands-on Google Ads experience for B2B lead generation targeting US-based customers: search structure, match types, negatives, bidding, conversion tracking, pacing, and account cleanup.
• Solid LinkedIn Ads experience including audience strategy, retargeting, exclusions, creative formats, and pacing.
• Deep understanding of B2B funnels: how MQLs, SQLs, demos, long sales cycles, CRM feedback, and attribution messiness affect paid media decisions.
• Ability to reason from pipeline, SQLs, and opportunities — not just platform metrics like CTR or CPC.
• Strong first-principles judgment; able to separate cleanup, optimization, and new experiments in inherited or messy accounts — without relying on formulaic playbooks.
• Ability to reason from ICP and positioning to campaign structure, targeting, keywords, messaging, and landing-page alignment.
• Clear, concise written communication: audits, recommendations, briefs, and next steps.
• Comfortable with HubSpot, SEMrush or similar keyword tools, Slack, Notion/Google Docs, and async-first workflows.
• Positive, proactive attitude with strong async communication habits.
• Comfortable using AI tools as part of day-to-day work.

WORKING MODEL

• Full-time engagement at 40 hours per week.
• Strong overlap with US Eastern Time required (nearshore-friendly).
• Primary communication via Slack; availability for Zoom meetings as needed.
• Async-first culture with clear written documentation and proactive status updates.