Growth Marketing & Marketing Automation Specialist

Growth Marketing & Marketing Automation Specialist

The Role

We are seeking a mid-to-senior level Growth Marketing & Marketing Automation Specialist

to help launch and grow a performance-focused healthcare business targeting men ages

35–60, particularly active consumers such as golfers, pickleball players, and tennis players.

The ideal candidate is a hands-on, proactive growth marketer who can develop strategy,

execute independently, and continuously optimize campaigns and funnels to generate

measurable business results.

Key Responsibilities

Develop and execute digital marketing and lead-generation strategies.

Build and optimize the funnel from social media landing page online

assessment telehealth appointment.

Manage and optimize GoHighLevel CRM, automations, workflows, lead nurturing, and

follow-up sequences.

Develop and manage social media campaigns, content, and automation.

Create, manage, and optimize WordPress landing pages and website content.

Track campaign, funnel, social media, and conversion performance.

Test messaging, audiences, content, and campaigns to improve results.

Identify growth opportunities and proactively recommend new strategies.

Leverage AI tools such as ChatGPT for research, content, marketing workflows, and

productivity.

Work independently in a fast-moving, early-stage environment with minimal

supervision.

Requirements

3+ years of hands-on experience in digital marketing, growth marketing, or marketing

automation.

Strong GoHighLevel experience.

Experience with WordPress and landing pages.

Strong understanding of social media marketing and automation.

Experience building and optimizing lead-generation funnels.

Experience with CRM, marketing automation, and lead nurturing.

Strong understanding of marketing metrics and conversion optimization.

Comfortable using AI tools and creating effective prompts/workflows.

Strong English communication skills.

Highly analytical, resourceful, and results-oriented.

Ideal Candidate

Someone who thinks like an early-stage entrepreneur: strategic but highly hands-on,

comfortable wearing multiple hats, proactive about identifying opportunities, and focused on

measurable outcomes rather than simply completing assigned tasks.

Success Metrics

Performance will be evaluated based on measurable improvement in:

Qualified lead generation

Online assessment completions

Telehealth appointment bookings

Funnel conversion rates

Social media growth and engagement

Campaign performance and overall marketing efficiency