SEO Specialist

SEO Specialist (Off-Page & Link Building)

Key Responsibilities

• Develop and execute off-page SEO strategies to improve search engine rankings and domain authority.
• Build and manage high-quality backlink acquisition through guest posting, outreach, digital PR, and partnerships.
• Identify and collaborate with influencers, bloggers, and webmasters for link-building opportunities.
• Monitor and analyze backlink profiles, identifying and removing toxic links using tools like Google Disavow Tool.
• Conduct competitor backlink analysis to identify link-building opportunities.
• Optimize and implement strategic content marketing campaigns for natural link acquisition.
• Manage and track link-building KPIs, such as DR (Domain Rating), DA (Domain Authority), and organic traffic growth.
• Stay updated with Google algorithm changes and latest SEO best practices.
• Work closely with content, development, and marketing teams to align SEO strategies with overall business goals. 

Requirements

• 2+ years of proven experience in off-page SEO and link building.
• Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, Majestic, Google Search Console, etc.).
• Experience in outreach and guest blogging.
• Understanding of Google ranking factors and domain authority metrics.
• Strong analytical skills and ability to track SEO performance.
• Excellent communication and negotiation skills.
• Ability to work in a fast-paced, results-driven environment.