Graphic Designer (Advertising & Web Focus)

Responsibilities:

• Advertisement Design: Create visually compelling digital advertisements (static and animated banners, social media ads, display ads, and retargeting creatives) tailored to the unique voice and objectives of each company brand.
• Web Page Graphics: Design engaging web page elements (hero images, promotional banners, landing page visuals, icons, and supporting graphics) that drive conversions and enhance the user experience.
• Documents and display: design clear and engaging layouts for email campaigns, product brochures, invitations, event booths, print ads and other marketing communication collateral.
• Brand Consistency: Ensure all designs align with individual brand guidelines while leveraging shared resources for efficiency and consistency across company portfolio.
• Collaboration: Work closely with copywriters, motion specialists, and web/UX teams to deliver cohesive creative solutions for campaigns, promotions, and product launches.
• Template Creation: Develop and maintain reusable design templates for ads and web components to streamline campaign production and support rapid iteration, working closely with the UX team and the in-house Figma based gravity design system.
• Optimization: Adapt and optimize graphics for various platforms (desktop, mobile, social channels) and formats, ensuring fast load times and accessibility compliance (WCAG).
• Ability to balance creative innovation with brand consistency and rapid iteration for A/B testing.

Requirements:

• Minimum of 5+ years relevant experience.
•  Demonstrated experience designing high-impact digital ads and web page graphics for multiple brands or clients.
  
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, XD), Figma, and other relevant web design tools.
  
•  Strong understanding of responsive design, web best practices, and the latest trends in digital advertising and web aesthetics.
• Ability to deliver pixel-perfect designs that are visually consistent and conversion-focused.
• Excellent communication skills and experience working in cross-functional creative teams.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience with basic animation for web ads (using tools like After Effects or Lottie).
• Familiarity with A/B testing principles and data-driven design optimization.
• Understanding of basic HTML/CSS for effective collaboration with developers.
• Proven track record of success in crafting compelling copy for advertising or marketing campaigns.
• Knowledge of marketing channels and formats is required (e.g. Facebook, LinkedIn, YouTube, display ads, Google Ads, landing pages, etc.)

Work Setup: Hybrid

Schedule: Mid-shift

Location: Cebu

By applying, you give consent to collect, store, and/or process personal and/or sensitive information for recruitment and employment, may it be internal to Cobden & Carter International and/or to its clients.