Marketing Specialist

• Plan, develop, and optimize engaging content (posts, videos, stories) for Facebook, Instagram, and TikTok, ensuring alignment with brand voice and marketing objectives.
• Oversee daily management of social media channels, including scheduling, monitoring, and engaging with the audience.
• Strategize and implement paid social media campaigns (Meta Ads, TikTok Ads), handling budget allocation, targeting, A/B testing, and performance tracking.
• Work closely with the graphic designer to deliver high-quality visuals and compelling copy.
• Track and analyze KPIs (engagement, CTR, conversions) using tools like Meta Business Suite, Google Analytics, or similar, and provide actionable insights.
• Stay up to date with platform algorithm changes, emerging trends, and competitor activities to propose innovative strategies.
• Contribute to influencer marketing efforts and support cross-functional campaign initiatives.
• Handle marketing inventory, including giveaways, merchandise, and promotional/event materials.
• Manage reward processing via the Partner Appcovering validation, documentation, and release of incentives.
• Assist in organizing and executing webinars, events, and on-ground activations.

Qualifications:

• Education: Bachelors degree in Marketing, Communications, or related field.
• Experience: Minimum 3 years in digital/social media marketing, with hands-on experience in FB/IG/TikTok platform management and paid advertising.
• Content Creation: Strong copywriting and visual storytelling skills;
• Advertising: Proven track record in managing paid social campaigns with measurable ROI.
• Analytical Skills: Ability to interpret data and optimize campaigns based on metrics.
• Marketing Operations: Organized and detail-oriented in tracking inventories, processing redemptions, and supporting multi-channel campaigns.
• Event Skills: Experience in supporting webinars and corporate events, including prep work and live execution.
• Bonus: Certifications in Meta Blueprint, Google Ads, or TikTok Marketing.